I hope you saw this important article in the Wall Street Journal last week: Your E-Book is Reading You. It detailed the ways that e-readers are tracking reader’s habits and as a result, bringing actual market research to publishing—something that has been severely lacking in our industry.
The data is still in the beginning phases of being gathered and analyzed, and it will be some time before it becomes clear exactly how (or if) publishers will use the information. Obviously they’re going to want to create a better experience for readers and consequently, sell more books.
Some quotes from the article:
I think the new data will provide powerful and previously unavailable direction for publishers and authors as they seek to provide the best experience possible for readers.
Wouldn’t it be great to know if people were reading your book in a day, a week, or in fits and starts over weeks or months? Would it help you to know if there was a certain point in your book when readers tend to get bored and drop it? And isn’t it fun to know what lines from your book people are highlighting?
Of course, the whole idea is controversial:
What do you think? As both a reader and a writer, how do you respond to the new data becoming available from e-readers?
1. As an author, would you be open to changing what you write based on research indicating readers’ preferences?
2. As a reader, do you object to your reading habits being tracked?
Let’s talk about it. Leave your response in the comments!
[ Next Post → ] [ ← Previous Post ]