Let’s discuss the one-sentence summary, also known as a logline, a hook, or a one-sentence pitch. (It is not a tagline, however.)
What: About 25 words that capture your novel, memoir, or non-fiction book.
Why: To get someone interested in reading your book.
When to use it: The start of a query, book proposal, or anytime someone asks you, “What’s your book about?”
What it does: A one-sentence summary takes your complex book with multiple characters and plotlines and boils it down into a simple statement that can be quickly conveyed and understood, and generates interest in the book.
What it should include:
→ A character or two
→ Their choice, conflict, or goal
→ What’s at stake (may be implied)
→ Action that will get them to the goal
→ Setting (if important)
→ Keep it simple. One plotline, 1 or 2 characters.
→ Use the strongest nouns, verbs and adjectives.
→ Make the conflict clear but you don’t have to hint at the solution.
In your one-sentence summary, try not to pitch a theme. Pitch what happens. Examples of themes (what not to do):
This book explores forgiveness.
This book looks at the thin line between right and wrong.
This book explores the meaning of independence, and asks if it’s really possible.
Here is Nathan Bransford’s simplified formula for a one-sentence pitch: “When [opening conflict] happens to [character(s)], they must [overcome conflict] to [complete their quest].”
Harry Potter And The Sorcerer’s Stone by J.K. Rowling
A boy wizard begins training and must battle for his life with the Dark Lord who murdered his parents. (Thanks Randy Ingermanson for this one.)
→ Character=boy wizard
→ Conflict=battling the Dark Lord
→ Stakes=his life
→ Action=wizard training; avoiding the same fate as his parents
Want to give it a try? Leave your one-sentence summary in the comments. Then feel free to offer feedback on other people’s summaries. (Constructive comments only!)
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