Guest Blogger: Jennifer Wilkov
Society loves moving pictures. Movies and television have been around for a long time, but then along came the Internet—and YouTube is right up there with Google and Facebook as the most visited websites in the world.
Vlogging, or video blogging, is a great way for you as an author to engage in a more personal way with the visitors of your blog from the comfort of your computer. Videos help to bring the reader, other writers, and the industry to you. It’s a great way to let them get to know you.
Videos can help boost your career, as agents and editors can see you speaking live on your blog when they’re deciding if they want to take you on. If you’re being considered to speak at industry events and conferences, your vlogs give a quick sample of who you are and how you speak.
Here are a few tips for vlogging:
→ The length of your video: Attention spans are short these days so keep your clips between 1 and 3 minutes.
→ What you wear: Look your best. It will help foster your success.
→ What’s in the background: Pick a backdrop for your video shoot that’s pleasing to the eye. The less cluttered, the better…and don’t be afraid to take the video camera outside the house and on the road with you. Shooting outdoors can make for some beautiful backdrops.
→ Distracting noises that your microphone might pick up: Be especially thoughtful about thes—a baby crying, a dog barking, a siren from the street, a timer going off in the kitchen, a telephone or cell phone ringing and others. Silence what you can before you start.
→ What camera you’re using: Make sure it’s versatile, has a good microphone and makes it easy for you to transfer your video to your computer and YouTube. Hint: you may want to edit the video and add your book cover and website to the end of each clip.
For nonfiction writers, vlogging is quite simple, as you can talk about any concept from your book. For fiction writers, video may seem like a huge leap from the quiet, invisible mental hallways of your imagination. So I’m including a few ideas here for all you novelists.
Things fiction authors can vlog about:
→ Your inspiration: Discuss what inspired your main character, plot or book series.
→ The setting: Chat for a minute about why your story is based in a particular town, state or country. Do you have a personal connection or experience with this place?
→ Story: Give hints about your plot twist without giving the story away. Get the viewer hooked on your book and leave them intrigued enough to want to buy it and read more.
→ What’s next: Discuss the next book in the series or what you’re working on now.
→ Appearances: Take videos at all of your readings, visits with writers’ groups, book signings, panels you speak on.
→ Advice: Share writing tips with other writers
When you use video on your blog, or vlog, you enrich your presence for the reader and raise your visibility. Video can become a valuable asset for your writing career and a great hook for your book. Don’t knock it ‘til you’ve tried it!
Have you considered vlogging, or do you already do it?
Do you click on videos and watch them when they appear in a blog?
In your opinion, would occasional videos be an asset to this blog?
Jennifer S. Wilkov is producer of the radio talk show “Your Book Is Your Hook!” on WomensRadio. Jennifer is a bestselling author of five books , and a consultant with a business by the same name, “Your Book Is Your Hook!” Jennifer supports first-time and seasoned authors in their book writing, publishing and marketing endeavors through coaching and training in her consulting practice.