Legal and Effective Pinning on Pinterest

http://www.rachellegardner.com/wp-content/uploads/2013/04/erinheadshot1-198x300.jpg Guest Blogger: Erin MacPherson Last week, I kicked off our “Pinterest for Marketing” series with a blog post on using Pinterest as a content marketing tool. This week, I want to spend some time talking about some of the nitty gritty details of effectively (and legally) using images on Pinterest, Pinterest is primarily an image sharing tool. If your pin doesn’t have a great image, it’s probably not going to be noticed. Which means the images you repin and upload can make a big impact on your marketing efforts. So, what types of images should you be pinning? And how do you find them or make them? And how can you make sure you don’t break any laws while you’re doing it? Let’s get the boring legal stuff out of the way first. There was quite a bit of...
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MyBookTable – A Better Way To Sell Your Books

http://www.rachellegardner.com/wp-content/uploads/2013/04/Thomas-Umstattd-200x300.jpg This is a guest post from Thomas Umstattd (@ThomasUmstattd). Today he’s introducing a terrific new idea for authors that I thought you all should know about. * * * Most publishers require authors to have a website before they will publish them. The reasoning behind this is simple. The purpose of the website, for the publisher, is to sell books. The problem is that books can be really hard to sell on your website.     5  Problems With a “Books” Webpage Most authors add a “books” page to their website, listing all their books along with links to buy them on Amazon. It sounds like a simple solution but it often creates problems, such as: Bookstores get mad. Barnes & Noble gets ticked when excluded from the list. They have threatened to pull...
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Don’t Think of Pinterest as Social Media

Don’t Think of Pinterest as Social Media Guest Blogger: Erin MacPherson Grab a notepad and a pen and write this down: Now circle it, add a few stars or a few exclamation points or some bright purple glitter.  Anything it takes for you to convince yourself that it’s a very important note.  Now go hang it on your fridge right where you can see it. Of course, Pinterest is social media.  (Your little note is a total lie.) It’s quickly becoming one of the most popular and most-used social media tools.  In fact, it has been called a social commerce game changer and the best social modality to heat up your brand.  Pinterest is an important social media enterprise. But I’m asking you to push that thought aside.  Because when you start to think of Pinterest as social media, you fail to see Pinterest for what...
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What Does Your Online Activity Say About You?

What Does Your Online Activity Say About You? The age of Social Media is still relatively new, and can be tricky to navigate. One question we all should be asking ourselves is: What message is my total online persona sending to the world? You may need to step back and take an objective look at your social media presence as a whole. Look at your Facebook feed, your blog, and your Twitter feed over a couple of weeks. What kind of picture emerges? If a stranger looked at your social media presence, what kind of person would they think you are? Does your online activity reflect you appropriately for your professional or business life? Would you appear to be a well-rounded person with both professional and personal interests? Do you seem to be interested in others and in the world? Are you interesting? If there are people who are...
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6 Tips for Successful Networking

6 Tips for Successful Networking Whether you’re a writer, a publishing professional, or in any other job or field, you’re probably going to be networking at some point. These days we do a great deal of networking online; but there are still the old-fashioned ways of building networks: face to face. You may be at a conference, a cocktail party, or industry event where you have the opportunity to meet people who can become part of your “network.” What are the best ways to bring people into your personal and professional networks? These tips apply to Twitter, Facebook, conferences, and every other networking situation. 1. Focus on relationships. The strongest network is made up of real relationships. Treat people like people—not as a means to an end. 2. Be genuine. People can tell when you’re...
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Should Unpublished Novelists Be Platform-Building?

Should Unpublished Novelists Be Platform-Building? A couple of weeks ago I blogged about My Love/Hate Relationship with Social Media, and the vocal response in the comments confirmed that many of you feel the same way. Some of us love it, some of us hate it, most of us are just trying to keep up. We all recognize the potential hazards of social media—mainly, the TIME it takes. The question we each have to answer is: How can we use social networking to the extent that it’s positive and helpful, but no more? There are two things I’m constantly stressing on this blog: (1) Building a platform using social networking is important. (2) Mastering the craft of writing is crucial. But for some of you, the two are not equal. Unpublished fiction authors—this is for you! Your writing should be first priority. Spend most of your...
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My Love / Hate Relationship with Social Media

My Love / Hate Relationship with Social Media I don’t know about you, but some days I find keeping up with blogs, Twitter, and Facebook (not to mention Goodreads and Pinterest) to be quite … challenging. A plethora of content is generated daily, even hourly. News is shared minute-by-minute. You get that terrible feeling of being “behind” if you ‘re out of touch for half an hour. While there’s a lot of useless chatter out there, the real problem for me is that there’s so much that’s valuable. I can’t imagine how I’d know what’s going on in publishing, how I’d stay up on blogging techniques, how I’d get constant inspiration and business advice, without the relentless stream of blogs I read. I’d rarely know when there was a TV show worth watching without...
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Get a Grip on Twitter Handles

http://www.rachellegardner.com//HLIC/4613a92bba89a09437a958b96a2667e2.jpg Guest blogueur: Porter Anderson / @Porter_Anderson Écrire un nouveau Tweet… Each time you visit France, all those French classes rush back into your mind, don’t they? You’re Rimbaud Jr. by the time you find your luggage at CDG, thanks to your immersion in the scene, the rhythms, the place. That’s a great way for a platforming author to approach Twitter — as a language. And nothing works like immersional baggage handling. Publishing is an industry mad for the tweets. You want to be fluent, starting with Twitter’s use of names—yours and others’.   Are you putting your byline on your posts? Good. Now add your Twitter handle. Place your byline at the top of every post. It’s good, professional procedure. Your byline needs to do two...
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Goodreads: 8 Things Writers Should Know

Goodreads: 8 Things Writers Should Know Yesterday I wrote about Pinterest, because a writer can never have enough social networks, right? Continuing along those lines, today let’s talk a little about Goodreads. Many of you have probably already been on Goodreads forever, so I’m counting on you to chime in with your experience in the comments. For those of you who are new to Goodreads or haven’t ventured over there yet… I promise I’m not trying to send you screaming into the street with social media overload. But I really do think Pinterest and Goodreads may be cost-effective ways to use of your time if you want to connect with READERS, not just other writers, as I mentioned yesterday. So once again, I’ve compiled a list of important things writers should know. 1. Goodreads is a social network for book...
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Pinterest: 13 Things Writers Should Know

Pinterest: 13 Things Writers Should Know I finally joined Pinterest over the weekend—I have to be honest, I did it for the same reason I do a lot of things these days: because I want to be knowledgeable about what’s going on, and I want to be able to talk intelligently with my authors about things that are important to them. I didn’t go into it thinking it would be for me. But once I browsed around and created some boards (check them out!), and especially after I read a couple dozen articles on the Internet about Pinterest, I’m sold! I think it can be a tremendous way for authors to interact with their readers… something that’s hard to do through the other social networks where writers tend to connect mostly with other writers. So I gathered a few tidbits of info for you. (After you read this, be...
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Four Ways to Make Your Own Luck Using Social Media

Four Ways to Make Your Own Luck Using Social Media Guest Blogger: Alexis Grant When good things happen, people tend to think you’re lucky. “Oh, that’s so lucky that you landed a literary agent!” they say. Or, “You’re so lucky you got a book contract!” Or even, “How lucky that freelance writing client found you!” But the truth is, only a tiny sliver of what you achieve is based on luck. The rest is hard work. You get “lucky” when you work hard to put pieces in place so opportunities come to you, and when you work hard to build a network that wants to help you succeed. In many ways, each of us makes our own luck. And lucky for us (pun intended), there’s a relatively new and super effective way to make our own luck: social media. Social media allows us to access people who otherwise probably wouldn’t give us the...
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How Much to Share Online

How Much to Share Online With everyone going so crazy over social media today, many have legitimate questions about “how much is too much.” How do you share information and conversation on your blog, Facebook, and Twitter while still having personal and professional boundaries? I’ve noticed two separate issues with this: 1. The professional aspect. What if you’ve queried 150 agents and had no success yet? What if you have an agent and your project is about to go out on submission to publishers? What if you just received a publishing contract? Do you blog and tweet these things? How do you know where to draw the line on sharing professional information? I can’t answer every single variable here, but I can say this: Always be thoughtful and discerning when deciding what professional information to share...
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