Full Service Publishers

Full Service Publishers Ever since self-publishing became all the rage, we’ve struggled to find a way to accurately refer to all the publishers that have been publishing books “the regular way” for decades. We’ve called them traditional publishers and legacy publishers; but both terms seem a bit antiquated and even patronizing. Mike Shatzkin has coined the phrase “full service publishers” as a more accurate way to describe them. I like it, but as Shatzkin admits, this term describes the relationship of the publisher to the author. It says nothing about how the publisher serves the reader. I can’t help think it’s a bit strange when we get to the point of defining publishers by how they serve authors. Are we forgetting the most important component of this equation?...
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6 Reasons Authors Still Want Publishers

6 Reasons Authors Still Want Publishers In an age when so many of the “big stories” in publishing are about amazing self-pub successes, people are asking more and more, “Why would I want a traditional publisher?” Here are six big reasons. 1. Objective validation To be “chosen” by a publisher means that a group of people who are widely read, and who see dozens of new projects come across their desks every single week, believe your book has value and will find a reading audience. It means that people who see all kinds of writing—from really bad to really great—believe that yours is somewhere in the ballpark of “really great.” 2. Editing and design Virtually all writers, including the very best, will find their writing improves and their books are better because they’ve...
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Do You Know What Business You’re In?

Do You Know What Business You’re In? What the Publishing Industry Can Learn From Kodak Part 1 of 3 Last month one of America’s most venerable and recognizable companies, Eastman Kodak Co., filed for bankruptcy after a long, steady decline in revenue. I’ve been reading various business analysts’ explanations and deconstructions of what went wrong, and all I keep thinking is, holy cow, I hope everyone in publishing is paying attention. Writers, agents and publishers can glean lessons from the mistakes Kodak made. I’m not a business analyst, but I’ve managed to put together a list of points I think we should keep in mind, if we don’t want to go the way of Kodak. (This is the first of three posts on the topic.) Today’s focus: Knowing our business. Herewith, the first 3 things I think we can learn from Kodak. 1. We...
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