Legal and Effective Pinning on Pinterest

Legal and Effective Pinning on Pinterest Guest Blogger: Erin MacPherson Last week, I kicked off our “Pinterest for Marketing” series with a blog post on using Pinterest as a content marketing tool. This week, I want to spend some time talking about some of the nitty gritty details of effectively (and legally) using images on Pinterest, Pinterest is primarily an image sharing tool. If your pin doesn’t have a great image, it’s probably not going to be noticed. Which means the images you repin and upload can make a big impact on your marketing efforts. So, what types of images should you be pinning? And how do you find them or make them? And how can you make sure you don’t break any laws while you’re doing it? Let’s get the boring legal stuff out of the way first. There was quite a bit of...
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Don’t Think of Pinterest as Social Media

Don’t Think of Pinterest as Social Media Guest Blogger: Erin MacPherson Grab a notepad and a pen and write this down: Now circle it, add a few stars or a few exclamation points or some bright purple glitter.  Anything it takes for you to convince yourself that it’s a very important note.  Now go hang it on your fridge right where you can see it. Of course, Pinterest is social media.  (Your little note is a total lie.) It’s quickly becoming one of the most popular and most-used social media tools.  In fact, it has been called a social commerce game changer and the best social modality to heat up your brand.  Pinterest is an important social media enterprise. But I’m asking you to push that thought aside.  Because when you start to think of Pinterest as social media, you fail to see Pinterest for what...
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Pinterest: 13 Things Writers Should Know

Pinterest: 13 Things Writers Should Know I finally joined Pinterest over the weekend—I have to be honest, I did it for the same reason I do a lot of things these days: because I want to be knowledgeable about what’s going on, and I want to be able to talk intelligently with my authors about things that are important to them. I didn’t go into it thinking it would be for me. But once I browsed around and created some boards (check them out!), and especially after I read a couple dozen articles on the Internet about Pinterest, I’m sold! I think it can be a tremendous way for authors to interact with their readers… something that’s hard to do through the other social networks where writers tend to connect mostly with other writers. So I gathered a few tidbits of info for you. (After you read this, be...
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