Marketing

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Where Your Passion Meets the Market

Recently, I wrote a post about building a long-term writing career (Are You in this for the Long Haul?). In my list of things writers can do to develop a long-haul career, I said: Pay attention to where your passion intersects with the market. I want to expand on that because it’s so crucial. Most…
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12 Mistakes Authors Make in Connecting with Readers

The whole idea of “building a platform” and “marketing your book” is to get people to read what you’ve written. Whether you’re traditionally or self-published, connecting with potential readers is crucial. There are many good ways to do this (although it’s not necessarily easy), and plenty of resources to  help you. Today I want to…
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What the Heck is Content Marketing?

I’m always talking with authors about marketing their books and growing their platforms. It’s a challenge for most writers, who are constantly trying to figure out the formula for gathering more fans (i.e. potential book-buyers). While writers typically don’t love the idea of marketing their books, ironically they’re more suited to it than many other kinds…
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