What the Heck is Content Marketing?

What the Heck is Content Marketing? I’m always talking with authors about marketing their books and growing their platforms. It’s a challenge for most writers, who are constantly trying to figure out the formula for gathering more fans (i.e. potential book-buyers).   While writers typically don’t love the idea of marketing their books, ironically they’re more suited to it than many other kinds of business people these days. (Click to Tweet this.) Why? Because today the #1 strategy for marketing in every kind of business is CONTENT MARKETING.   And what is this newfangled, businessy sounding term?   According to Content Marketing Institute:   Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to...
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