If you’re like most people, you’re probably uncomfortable with the idea of “self-promotion.” As a blogger, an author, a public speaker, or a business person, you need to promote your offerings so that people will know about them.
But you’re self-conscious about it. You don’t want to bombard and annoy people, and you don’t feel right tooting your own horn. When you think of self-promotion, you think of people like Paris Hilton or the Kardashians… people who self-promote like crazy, and for what? Nothing of much value, as far as we can tell.
So you’re turned off by self-promotion. Today I want to change that.
After reading this, you should never again feel uncomfortable with “self-promotion.”
There is ONE secret to embracing self-promotion as positive and even enjoyable, and here it is:
You are not promoting your SELF. You are offering a valuable product or service that others need and/or want, and you’re telling them about it so they’ll have an opportunity to benefit from it, if they so choose.
That’s it! If you truly understand and accept this truth, then promoting should no longer be an issue for you.
Having an honest belief in the goodness of the product or service you’re providing is the key to being able to promote it effectively.
It comes down to how you look at business as a whole. Businesses exist to provide people with something of value. If you take your business seriously, and run it with integrity, then you are doing something good for the world. There is no shame in telling people about it.
Try taking inventory of the positive things you are providing with your service or product. Entertainment, inspiration, enlightenment, education? What is it? Do you believe in the goodness of it? (If not, then why are you doing it?)
You’re not trying to draw attention to yourself for no reason. You’re offering something of value. But how will people know unless you tell them? Let people know that you have something they might like, and if it’s not for them, they’re free to ignore you.
Your hesitancy to toot your own horn will serve you well. It’ll help you avoid “bombarding” your followers with inane “Buy my book!” tweets. It’ll remind you to keep offering something of value, even as you are promoting. (Free giveaways, extra content, interesting facts or relevant information. Anything you can offer that people might want.)
You may need to lose the phrase “self promotion” altogether. When you can replace “tooting your own horn” with what it really is — “offering something of value” — I think you may find whole new reservoirs of motivation and enthusiasm for it.
What do you dislike about “self promotion”? If you decide to see it differently, will it be any easier?
Never again feel uncomfortable with “self-promotion.” The secret: (Click to Tweet)
An honest belief in your product or service is the key to effective promotion. (Click to Tweet)
Are you turned off by the idea of self-promotion? This post will change that! (Click to Tweet)
You’re not “self promoting,” you’re offering people something of value. (Click to Tweet)
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