If you are a blogger, you owe it to yourself to study your blog stats at least annually, if not more often. It’s fascinating what you can learn and how much you can improve your blogging by paying attention to your traffic patterns. In just a few minutes of looking at my most popular post rankings for 2012, I gleaned some useful tidbits:
♦ My “About” page and other informational pages (Submission Guidelines, etc.) are viewed much more often than I’d realized, which reminded me to keep them up-to-date. It’s annoying reading a blogger’s “About” page that’s clearly not current.
♦ Of my 40 most-viewed posts of 2012, only 24 were written and posted in 2012. My archives get a lot of action, especially on basic topics such as titling your book, writing an author bio, and writing a query letter. This tells me I can probably reach even more readers if I occasionally tweet links to these perennial posts.
♦ The most-read posts correspond roughly to the “Popular Posts” list that always appears on my blog sidebar.
♦ The posts that get the most comments are NOT the same as the ones that get the most traffic. I have to be careful to avoid weighing the number of comments too heavily when assessing the relative success of various blog posts, remembering to look at the actual pageviews over longer periods of time.
Here are my 10 most-viewed posts in 2012. You’ve probably seen them already, but if not, check out whatever you missed!
1. How to Title Your Book (2010)
2. How to Get Published (2011)
3. How to Write a Terrific Author Bio (2011)
5. How to Write a Book Proposal (2011)
6. 7 Bad Habits of Successful Authors (2012)
7. Identify Your Novel’s Genre (2012)
9. How to Write a Query Letter (2011)
10. Pinterest: 13 Things Writers Should Know (2012)