How To Market Your Book

el-dorado-high bandI’m so excited to bring you our very first WordServe Parade of Blogs!

What’s a Parade of Blogs, you ask? This is where I’ve asked my clients to write a post for their own blogs on a particular topic. Then I have a list of links here, so that YOU have access to a whole lot of information that will help you with your own publishing path.

Today’s topic for our Parade of Blogs is:

How does an author go about building a platform and marketing their books?

Rather than simply write a list of ideas here, I’ve asked clients to blog about what they, personally, have learned… and what seems to work, or not work.

Most of these bloggers have a book or two (or ten) published. A couple are not yet published but nevertheless have been working on platform building.

Most of these links will work indefinitely. So, if you’re ready to start learning about book marketing, start clicking and reading!

Blog Posts (alphabetical order, by last name):

Promoting a Novel: Yes, You Really Have to Do That. Rebecca L. Boschee is the author of two contemporary romance novels, including Last Resort from Avalon Books.

To Promote or Not to Promote. Sandra D. Bricker is the award-winning author of 12 novels, including the Emma Rae Creation series that started with Always the Baker, Never the Bride, (Abingdon Press, 2010).

Naked Nightmares. Julie Cantrell has published two children’s books, and she’s in the marketing phase of her debut novel, Into the Free (David C. Cook, 2012).

Stick to Writing in One Genre or Else (Plus 10 Quick Marketing Tips). Martha Carr is the author of A Place to Call Home: The Amazing Success Story of Modern Orphanages as well as three novels, and is now working on a thriller.

Creating Book Buzz. Dianne Christner is the author of the inspirational romance novel, Something Old, just released from Barbour Publishing.

Writers, Market Yourself. Megan DiMaria enjoys writing fiction that encourages women, and is the author of the novel Searching for Spice and its sequel, both published by Tyndale House.

The Number One Marketing Hurdle: YOU. Mike Duran is the author of two books including The Resurrection which released in 2011 from Realms.

5 Book Publishing Myths – Debunked. Dena Dyer is an author of five books, including the 2010 Barbour release Let the Crow’s Feet and Laugh Lines Come: Rediscovering Beauty and Self-Worth at Any Age.

Good Taste: Snipping Your Novel’s Reviews for Social Media. Rosslyn Elliott is the author of 2011’s Fairer Than Morning, the first in a 3-book historical series from Thomas Nelson.

Marketing Ideas for AuthorsCheri Fuller is working on her 44th book, and hundreds of her articles have been published in national magazines and websites.

Ten Ways to Market a Book. Katie Ganshert is a romance writer whose debut novel, Beneath a Velvet Sky, releases in May, 2012 (Waterbrook Multnomah).

Top Marketing Tip: Build a Brand Name. Keli Gwyn writes inspirational historical romance and her debut novel will be released by Barbour Publishing in 2012.

The Birds & the Bees of Marketing. Jody Hedlund is the bestselling author of the award-winning historical, The Preacher’s Bride (Bethany House, 2010) with several more novels forthcoming.

How Does a Writer Market Books? Rick Johnson is the bestselling author of Becoming Your Spouse’s Better Half and six other books.

Marketing Strategies for New Authors. Lisa Jordan’s debut novel Lakeside Reunion will be released in 2011 by Harlequin/Steeple Hill.

Marketing Can Be Fun, Really! Jillian Kent is the author of Secrets of the Heart, the first in a 3-book historical romance series from Realms.

Marketing – Next Time. Joanne Kraft has a passion to encourage women through laughter and is the author of Just Too Busy: Taking Your Family on a Radical Sabbatical (Beacon Hill Press, 2011).

A Definitive Post about Author Marketing. Maureen Lang writes historical fiction for the inspirational market including her latest release, Whisper on the Wind (Tyndale House).

Marketing: Like a Kid in a Candy Store. Richard Mabry is the author of one non-fiction book and three published novels of medical suspense, including his latest, Diagnosis Death (Abingdon Press).

Why Networking is Marketing (And It’s a Lot of Fun, Too!). Erin MacPherson is the author of The Christian Mama’s Guide to Having a Baby (Guideposts, 2011).

Promoting a Book in 10 Painfully Easy Steps. Adam McHugh is the author of Introverts in the Church, (IVP, 2009) now in its 6th printing due largely to his own marketing efforts.

How I Happened Upon a Platform. Dineen Miller is co-author of the non-fiction book Winning Him Without Words: 10 Keys to Thriving in Your Spiritually Mismatched Marriage (Regal Books) and also writes fiction with her debut novel coming in 2012.

Marketing 101: Know Yourself. Be Yourself. Stop Whining. Susan DiMickele is a mother of three, a wife, a busy attorney and the author of Chasing Superwoman: A Working Mom’s Adventures in Life and Faith (David C. Cook, 2010).

Author Marketing: It’s Time to Start Studying. James H. Pence is a performance chalk artist, singer, speaker, editor, collaborator, and published author of several books including Terror By Night with Terry Caffey (Tyndale, 2009).

Marketing and Social Media. Jordyn Redwood’s debut suspense novel Lilly’s Ashes will be published by Kregel in 2012.

Are Authors Egomaniacs? Tim Sinclair is a radio personality and author of Branded: Sharing Jesus with a Consumer Culture (Kregel, 2011).

Supercute Toilet Plungers, Icky Self-Promotion and Doing What Must Be Done. Margot Starbuck is the author of three books, including her latest, Small Things With Great Love (IVP, 2012).

Five Unconventional Ways to Keep Your Book Alive. Marla Taviano is the author of Is That All He Thinks About? (Harvest House, 2007) and three additional books.

Self-Marketing and Social Media Meet Gag-Reflex. Lisa Velthouse is the author of two published books including Craving Grace (Tyndale).

What I’ve Learned About Marketing So Far. Erica Vetsch is the author of A Bride’s Portrait of Dodge City, Kansas (Barbour 2011) and nine other novels and novellas.

Scheduling Book Signings. Deborah Vogts is the author of Seeds of Summer, (Zondervan, 2010) and one additional novel in the Seasons of the Tallgrass series.

That Love-Hate Relationship with Marketing. Joan C. Webb is a life coach who has authored thirteen books including The Relief of Imperfection (Regal Books 2007).

The Marketing Conundrum. Kristin Weber is a stand-up comedian who is working on a memoir about her life as a formerly sheltered homeschooler who ended up in Hollywood at 21 and survived.

To Market, To Market. Catherine West’s debut novel Yesterday’s Tomorrow was released in 2011 from OakTara Publishing.

So… what have YOU learned about author marketing?


  1. Maggie May says:

    What an amazing resource! Thank you for putting this together :)

  2. marion says:

    A wealth of info., from personal experience. I’m not reading these posts now though. I’m trying to de-stress and revise my WIP. But this treasury will be here for me on Rachelle’s friendly blog, just when I need it.

  3. Thnaks for this, Rachelle – I’ll enjoy dipping into it gradually. I’ve found Rebecca’s post useful this morning. I’m already a fan of social networking so I’ll be interested in learning new tips.

  4. Maine Character says:


  5. Beth K. Vogt says:

    I’ve learned that while marketing may not be my expertise, there’s plenty of resources out there to help me figure this out. And you just provided a whole slew of new resources. Decision for today: Read or edit? Read or edit?

  6. Wendy says:

    Oh how funny, I was wondering why I kept coming across so many blogs on marketing yesterday…from your clients!

    This is fantastic! What a resource!

    Marketing is first and foremost about connecting.

    Off to click some links and soak in the wisdom.
    ~ Wendy

  7. Giora says:

    We can also learn how to build a platform and about marketing from this blog. Your blog is visually pleasing. The daily entries keep the readers coming back daily. The content is informative and very helpful. And there are many comments to read to keep staying for a few more (or many more) minutes after reading your entry. Your google friends more than triple in two-three months. And you connet theblog to Facebook and Twitter.
    You can add your blog to the Parade of Blogs! Best wishes.

  8. I’m excited to read the posts! Especially where I am in my career. I need all the marketing wisdom I can get!

  9. I’ve learned that no one size fits all. I write in several genres, and I have to approach marketing differently in each genre. There are some things that work overall, like my website, but I’ve been careful to keep the design genre neutral, but others, like magazine advertising, works differently.

    First piece of advice – write that next book and make it the best you can. Honestly, that’s the very best thing you can do.

    Second piece – don’t do something you really don’t like. That’s different to something like a TV interview, which takes a bit of courage, but if you don’t feel right doing it, don’t do it. I blog a lot, but I love doing it. If I didn’t, and the blogging did nothing for my book’s sales, then I’d be wasting my time, wouldn’t I? And readers can sniff out a fraud pretty accurately. Be true to yourself.

  10. Olivia Newport says:

    It’s great to see how so many other writers have approached the marketing challenge with all sorts of personalities, and from beginners to veterans.

  11. Jillian Kent says:

    This is so much fun! So much to learn, no matter where we are in our careers.

  12. Thanks for all the links, Rachelle!
    What a great resource.

  13. Sarah Thomas says:

    This is fantastic! Thanks for gathering all of this in one place. I hope parades will become a regular feature.

  14. MaDonna says:

    Thanks for this great resource. I’ll definitely be coming back to this page! I’m already enjoying the ones I’ve read…Julie’s was GREAT, needed the humor! And loved Martha’s idea to look at the manuscript for themes. Then write articles about those themes and use them to promote your book.
    Thanks again! Great stuff!

    • Martha Carr says:

      Thanks MaDonna! The way the writing community helps each other out is one of the biggest reasons I love my job. Let me know if you have any more questions – and about all of your success so we can cheer you on too.

  15. Dang it. This is AWESOME. Thanks so much, Rachelle. I know this took a ton of time to do.

  16. Kate says:

    Wow! What a wealth of information! I’m going to scour through all this, but it is incredible. Thanks for the parade!

  17. David Todd says:

    Wow, very impressive Rachelle. If I click on too many of these links at work Big Brother is gonna get me, so I’ll save them for at home tonight. Well, I’ll have to click on a couple at least.

  18. Joanne Kraft says:

    WOW! I can’t wait to dig in to these posts. Thanks for providing this Rachelle. Going now to post it on the site. Fantastic!

  19. VERY cool!!! I read some of these yesterday but am excited to go read the rest! Marketing is one of those necessary evils, one that I’m just now starting to really contemplate.

  20. Lynn Dove says:

    Great resources! Am always looking for new ways to market my books.

  21. John says:

    I now have 10 tabs open in my browser! Great resource.

  22. LOVE this so much! Such a wealth of information for us! Thanks for posting it Rachelle!

  23. Imani Wisdom says:

    What a wealth of information! Thank you so much for posting this!

  24. Alex Newman says:

    Ms. G, can I just say…

    You. Are. My. Hero! :)

    Thank you so much for sharing these fantastic resources with the rest of us. A blog parade. Who knew?


  25. This has been a very helpful resource. Marketing has been the main thing on my mind lately, and it’s definitely my weakest point.

    So thank you very much for this, it came at the right time!

  26. I found this spreadsheet not too long ago by Jenny Blake. It’s ridiculously helpful:

  27. This is a fantastic list. I’m hitting 4 of 5 in the first link for my upcoming book A Marked Past. I even posted sneak peek chapters the website. It’s a strange new world but I’m finding support and interest around every turn. Thanks for your help!

  28. Wow! Thanks, Rachelle. : )

  29. Thanks for this great resource Rachelle. I’m checking out the posts, one by one.

  30. Nikole Hahn says:

    Building a platform is a lot of work and takes time and patience. I’m learning how strangely satisfying it is to connect with people I have never met, to pray for them, and to get updates from them. This platform has become something richer than I expected.

  31. What a cool idea to do this, Rachelle. Thank you! I’ll be coming back to this post often.

  32. Martha Carr says:

    Thank you Rachelle. Lots of good ideas in today’s posts.

  33. AWESOME! Simply awesome.

    • Askarbabu says:

      Hi allI may be able to do the 9.30 to 11.30 slot if there are no other takers. Ben is away this Saturday so I will have all three kids in the plgoaryund for the two hours though! If there are enough other volunteers for the 9.30- 11.30 slot I will bow out as I may be reported to DOCS for leaving the kids unsupervised for that long however if you are short on numbers I should be able to pull it off!!Julie

  34. Wow, not just one blog post today, but 30!!!!!

  35. Rachelle,

    As usual, your timing of a topic is amazing. I had two e-mails come in the last two days. One was to let me know the copy editing has begun on my novel and my short story, for Steampunk Tales, is lined up to be published in their Fall edition. Even though I have a publisher, I plan to work very hard and give a list of leads to my publist once the time comes. This is going to be so much help! Thanks to everyone who contributed to it. God Bless.

  36. Taz says:

    Lady, you are a total legend, and that for a good reason. What a reasource you provide, and such information we could never hope to gain all on our own!

    God bless you much!

    PS~ I really miss the detailed subject headings when your email comes to my inbox :'( *sniff* I archive all your emails in a special folder and used to be able to home in on any given one precisely. Is the title/subject something you can change when those of us on your wishlist – ahem – I mean your subscription list receive your vaulable advice?

  37. Thanks for posting these marketing tips. I started to browse a few of them this morning, but then went back to my original plan for the day of editing several pages and then writing more pages. I am trying to incorporate Dianne Christner’s suggestion of writing daily.

    Unfortunately, the writing process is taking me longer due to your post called, “Quotes for Writers.” :) Even though you stated it was primarily for novelists, it still gave me some excellent advice.

    Also, I have been researching websites, making lists of people who will write *nice* things about me for a brochure and arranging some speaking engagements. I am finding marketing me makes me slightly uncomfortable. Hopefully, this process will become easier.

    Today’s entry is certainly a keeper and one to which I am sure I’ll reference!

    Thanks, again.

  38. Oh, I’m dizzy now from watching the parade. What a goldmine of resources. I’d like to trackback to your amazing list.

  39. Wow, thanks for the great resource Rachelle.

  40. Awesome! This is obviously becoming a fixation among writers!

    Yet, with the Internet age that allows you to leave a book on a virtual shelf FOREVER, you can stop worrying about going all out on marketing!

    For once, you can take it easy and do it right!

    I blogged about this recently both on my blog and on someone else’s (authopublisher’s) and got some response from harassed authors thanking me.

    Yes, the idea that you can slow down and do your marketing little by little, without eating into your writing time, knowing that your brand is building itself up all along, yeah, little by little, is a very comforting thought, isn’t it?

  41. Ruth Madison says:

    This is incredible! Brilliant idea, and what a great topic to start off with.

  42. Joan C. Webb says:

    Well, Rachelle, I see that you have lots of gratitude flowing your way–for bringing this “parade” to your readers. :-) But then, you’re a wealth of information all the time. And much appreciated. Thanks for the opportunity to share on this push/pull topic of marketing.

  43. Rachelle,

    Thank you so much for this amazing list of writers and their marketing tips. It is so helpful. My book, Changing Churches will be published by WinePress in 2012. I must get busy, busy marketing!

    Blessings, Dottie

  44. Neil Larkins says:

    Wow. So much stuff. Reminds me that the harder I work the behinder I get. Thanks tho.

  45. A fantastic resource. Thank you so much.

  46. Diana Prusik says:

    What a treasury of excellent information. Thank you!!!

  47. Thank you so much for thinking of this idea. I have spent the last 2 days reading through most of the blog posts and they have all been really helpful. I’m just getting started in the whole querying process but I now know what to start doing and how to do it! I hope you do something like this again.

  48. Darryl Whitely says:

    Thanks for the information about how to market romance books. I am sure that this will come in useful for many people.

  49. Linda Clare says:

    Instead of thinking of other authors as competition, try cross-pollination! Swapping publicity on social networks can increase the visibility of both authors. You might even make a new friend. I did this with Debbie Vogt. She writes country stories and my novel was set in a rural locale. Worked so well.
    Linda S. Clare, The Fence My Father Built (Abingdon Press)

  50. Lynn from For Love or Funny says:

    Rachelle, thanks so much for this post. I visited every single link, and I got a ton of great ideas!

  51. Shen says:

    I haven’t heard of a parade of blogs. I have taken part in blog carnivals, which appear to be the same thing. Thank you for posting this, and for all the wonderful posts you included which might be helpful as I am (finally) finishing my novel.

  52. KimatSafkhet says:

    Rachelle – thank you so much for this! I do not have time to read it all right now, but I want to and I feel I might just have to make it. However, what needs to be said right now is just this: What an amazing job to put this parade together!

  53. Thank you, It’s people like you that makes writing journeys a little brighter–knowing there are those that find ways to share useful knowledge.And what a nice collection to be inspired by. Again, thank you.

  54. Dan B. says:

    Thanks for the great advice. It’s so difficult to know what to do. You make it sound so exciting. I know reviews are important. What do you think about commissioning reviews for your books from groups like and I hear reviews help you get noticed on Amazon and Is that true, or is it just sales? Anyways, thanks again for all your advice. You’re a treasure trove of wisdom!

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  62. Also, I have been researching websites, making lists of people who will write *nice* things about me for a brochure and arranging some speaking engagements. I am finding marketing me makes me slightly uncomfortable. Hopefully, this process will become easier.

    Today’s entry is certainly a keeper and one to which I am sure I’ll reference!

    Thanks, again.

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  67. Paul Lane says:

    What a great resource you have put together. Thank you!

  68. Having been in this writing industry for a while now I can recommend one to read these tips to boost your book’s popularity but it would do you all the good in the world if you spared a few notes to solicit for book review services providers like us so you see other people’s perception of your book. You can even ask them to criticize it so you see the kind of reception it might get once it hits the book stores.

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  72. Thank you so much! I just found this post and I’ve sunk a good two hours into reading blog posts and getting lost on these author’s blogs. Marketing is such a daunting task. I’m trying to learn all I can before signing a contract. I appreciate the time you put into compiling this list!

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