I was talking to a writer who mentioned she hadn’t worked too hard to come up with a great title for her book. When I asked her why, she said she’d been to a workshop taught by an editor at a major publishing house, who said, “Don’t get too attached to your title — there’s a good chance the publisher will change it anyway.”
So the writer interpreted it as “Don’t bother to come up with a great title.”
That’s NOT what it means!
It’s true that your publisher might want to change your book title, to come up with something they feel is more marketable to your target audience. However, it’s also necessary to present your book to agents and editors with the best title possible. Your title sets the tone, hints at the genre or style of book, and draws the reader in. It’s your very first opportunity to “market” your book andmake someone want to read it. This goes for editors and agents!
Don’t underestimate the importance of your title! See my post “How to Title Your Book” for hints on how to brainstorm a good one.