12 Mistakes Authors Make in Connecting with Readers

Man with megaphoneThe whole idea of “building a platform” and “marketing your book” is to get people to read what you’ve written. Whether you’re traditionally or self-published, connecting with potential readers is crucial. There are many good ways to do this (although it’s not necessarily easy), and plenty of resources to  help you. Today I want to point out the most common mistakes I see authors making in the effort to connect with readers.

1. Not creating a plan or strategy for connecting with readers, but remaining completely haphazard.

2. Not understanding who their reading audience is.

3. Trying too hard to “sell” rather than gather a reading community.

4. Spending too much time on their blog, when that might not be the most effective way to gather a community. (Most author blogs are read by other authors.)

5. Trying to do it all themselves, i.e. failing to crowd-source.

6. Focusing on places authors hang out online, rather than readers.

7. Not getting any social media coaching or doing any serious study of it.

8. One-sided communication on social media: failing to engage with fans and respond to them.

9. Not using social media to its fullest potential, i.e. neglecting Facebook campaigns, Goodreads promotions, Pinterest engagement, Twitter chats, author hangouts and interviews on Google+, etc.

10. Trying to do too many things in the attempt to connect with readers, rather than choosing a couple of avenues that suit you, and becoming expert at them.

11. Not using the special topic, era, genre and content of their book to locate and engage readers.

12. Ignoring opportunities for local, in-person appearances (book signings, book clubs, writing groups, school visits, workshops, library readings and local area meet-ups.).

Are any of these areas problematic for you? If you haven’t marketed a book yet, what do you anticipate will be the hardest part?

Comment below, or if you’re reading this via email, comment by clicking: HERE.

If you’re interested in the topic of connecting with readers, you may want to check out the online conference, Get Read: Marketing Strategies For Writers, taking place Wednesday and Thursday (Nov. 13 & 14.) In several sessions throughout the two days, the conference will address:

  • Effective book marketing & promotion, online and off.
  • How to identify who your readers are, and how to engage them.
  • What you need to know about Amazon and other online retailers.
  • Key ways to best leverage social media.
  • How to increase book sales, get reviews, and grow your email list.
  • Ways to engage with communities you feel would love your work.
  • How to develop content online and off that grows your platform.

How does an online conference work? You’ll be given access to a private website where you will experience everything live. Speakers will present via video and audio on your screen and you will be able to ask questions in real-time throughout the event via text chat. You also get to engage with other writers in attendance via text chat too. The only thing you need to fully participate is a web browser and internet connection.

I’m participating in the conference and will be discussing the topic of this post:  mistakes authors make in connecting with readers, at 10am ET on Wednesday.

Click here for info on the conference!

 

TWEETABLES

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Here are 12 mistakes authors make in their attempts to connect with readers. Click to Tweet.

If you want to connect with readers you need a plan & a strategy. Click to Tweet.

 

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  • D. Holcomb

    Great post. I’m a humor blogger, and not quite sure how to define my audience.

  • Roxanne Sherwood Gray

    Thanks so much for this post. I’m signing up for the conference as soon as I return from the carpool run.

  • Dina Santorelli

    Excellent post. I see many authors who think that just by posting “buy my book” on social media that readers will do so in droves. It’s all about engaging and, in my opinion, WANTING to engage. I spend lots of time on social media not because I have to, but because I WANT to. I enjoy talking to readers and sharing and networking with authors. And if I can spot the ones who don’t, readers can too.

  • Amanda C

    Thanks so much for your blog, Rachelle. Such helpful info! I struggle with a haphazard approach. I write for children, which makes connecting with them online difficult. I struggle to know how to connect with their parents, especially since I am not a parent myself. When I post on my blog the most popular posts are those geared toward children’s speakers (we do lots of school assemblies and children’s events for churches). Haphazard… yep. :) But I’m learning. Or will learn. Thanks again!

    • Nan Jones

      Amanda, Maybe think about being interactive on early childhood teaching sites. Teachers are all about social media and are interested in new books. Even helping with curriculum ideas built around your book would be interesting.

      • Amanda C

        Yes, that’s a great idea. Thanks! :)

  • Andrew Budek-Schmeisser

    II’d add this, about blogging –

    Your blog is a product in a competitive marketplace. You’re competing for readers’ time and attention, and you have to give them value for their investment.

    * Blog on a predictable schedule. Don’t make people wonder where you went.

    * There is no excuse for an “I didn’t really know what to say today” piece, on a day when the muse departs. Some bloggers have found it cute and personal to plead tiredness or lack of inspiration. Once, it’s cute. Twice, it’s unprofessional.

    * Grammar, syntax, and presentation are important. If your writing isn’t “stream-of-consciousness”, neither should be your blog.

    * Reply to as many comments as you can, but don’t get bogged down in ‘comment-conversations’ with a specific individual. It looks like favoritism.

    * Fin ally, remember that your blog isn’t about you. It’s about your readers’ perceptions and interests.

    http://blessed-are-the-pure-of-heart.blogspot.com

  • Andy Castro

    Of coarse in all 12 points I’d have to get better. But in my universe, I would give #10 a 10. Sometimes I’m more scattered than a new 5,000 piece jigsaw puzzle.
    Thanks for the advice.

  • Cherry Odelberg

    #4 – “Most author blogs are read by other authors.” Ain’t it the truth! ha ha, but at least I have friends now and am no longer alone:)

    • Jason Andrew Bond

      This is one of the cores of social media for me. I used to think it was for selling my books, but now I use it to stay sane after a day of being trapped in my office! :)

  • Natalie Norwood

    I have been a writer all my life, I was a journalist for many years. I went back to school and just graduated last week with my BA in Communications. The education gave me insight into marketing, public relations, and a vast knowledge of social media. The world is changing. The way we communicate and the venues we use to communicate with our target audience have changed. Just like a good book requires research, so does a good PR campaign.

  • http://www.carolbalawyder.com/ Carol Balawyder

    Hi Rachel-
    How do I find out where readers hang out online in order to reach them? I’m looking forward to the conference: Get read.

  • Karen Kletzing

    Are we talking about fiction?
    Zondervan marketed my first book for me
    Is that not what is happening now?

  • Shawn

    It sounds like #9 and #10 contradict each other. Use social media to the fullest but doing too many things to connect with readers.

  • Chillman

    Sounds great! Too bad I don’t have the money to attend…

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  • :Donna Marie

    OOooooh, I wish I could’ve attended this online conference. It sounds great! Meanwhile, I love the list. It makes it very succinct which makes it more easily doable. Thank you, Rachelle!

  • Nathan Perkins

    I tend to making creating a blog a big deal and then I’m to overwhelmed to do it.

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  • Jason Andrew Bond

    I particularly like #8. I don’t care for it when I tweet at authors and they can’t be bothered to tweet back or tweet back something canned and brief. It takes time but it’s worth it!

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  • http://kathysteinemann.com/Musings/ Kathy Steinemann

    Thanks, Rachelle.
    I’ve started posting flash fiction pieces on my blog, and I share exclusive short stories with readers who sign up for my newsletter. AND–important–my newsletter only goes out once monthly.
    It’s a slow process, but it grows readership over time.

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  • writerrobynlarue

    I want very much to make connections and have fun with social media, How does one get over shyness and show a little personality? I’m trying. :)

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