Posted on Jan 26th, 2014 | 47 comments
Whether you’re self-publishing or working with a publisher, creating an effective book cover is extremely important. I’ve worked with publishers on hundreds of covers, and now I have the experience of working with designers on the cover of my own first e-book. From my perspective, the single most important thing to understand about book covers is:
Getting a powerful, appealing, and appropriate cover design is vital, and it’s more difficult than you might think.
Why is it so hard? First, it’s so subjective. One person’s great design is another’s “fail.” Second, it’s more than just creating an image you like—you should take into account the psychology behind what makes a cover appealing to the intended audience....
Posted on Jan 19th, 2014 | 110 comments
I just finished reading a self-published book on a topic I’m passionate about, by an author whose blog I occasionally read. As I’ve mentioned before, I regularly read self-pubbed books, and the fact that I work in traditional publishing doesn’t mean I’m biased against them.
It does, however, mean I’m aware of the ways a book could have been better, had the author availed themselves of the best assistance available, whether in design, writing, editing, cover, or even title.
I was excited to read this book—a memoir—and it started out promising. But it quickly devolved into a self-focused, rambling hodgepodge of preaching interspersed with bragging. I did finish the book (luckily it was rather short) but I ended up with strongly negative...
Posted on May 6th, 2013 | 97 comments
These days, I’m sensing that many authors are gung-ho to write and publish as much as possible. Now that the term “hybrid author” has been coined, referring to those who are both traditionally and self-published, everyone thinks they want or need to be one. As one author put it, “It seems like the time is now! It’s time to be prolific!”
I am not sure what makes people think “the time is now” as if we are in some kind of awesome bubble that is going to burst soon. We’re not.
We are in a long, slow transition period of our industry, in which people are experimenting with different ways of doing business. Some will work, some won’t. More importantly, different things will work for different people.
More does not always equal...
Posted on Jan 23rd, 2013 | 42 comments
It’s rare for me to post anything strictly promotional here on my blog, but today is a special day for me. My first self-published e-book is now available on Amazon! Here’s the info:
How Do I Decide?
Self-Publishing vs. Traditional Publishing
There is plenty of information available on both traditional and self-publishing.
But how do you decide between the two?
How Do I Decide? is a concise, definitive resource that will guide you through the decision, allowing you to ignore the noise and hype and focus on the right path for YOU. This is a fair and balanced approach that avoids favoring one choice over the other—and instead shows you how to determine which best fits your own situation.
About 50 pages jammed full of insider information, How Do I Decide?...
Posted on Jan 11th, 2013 | 228 comments
Guest Blogger: Jennie Nash (@jennienash)
My first six books were all published by major New York houses, including Scribner, Simon & Schuster, Crown, and Berkley/Penguin. I adored my editors and their teams, but I was a midlist writer getting midlist attention, and the midlist was starting to feel like purgatory. For my seventh book, Perfect Red, a historical novel set in 1950’s New York, I decided to self publish. Why I made that decision is a story for another day, and how it turns out, economically-speaking, has yet to be determined. But a few revelations about the process have surprised the socks off me. Herewith, the top five:
1. I underestimated the weight of having the legitimacy of a traditional publisher. When I could say, “My third novel is being published by Penguin,”...