Posted on Oct 1st, 2015
More writers are hiring editors these days, whether they’re going indie or just making sure the manuscript is polished before submitting to agents and publishers. If you’re a newer writer, unpublished, here are some things I think you should do before spending your hard-earned money on a freelance editor.
(1) Get objective feedback.
It’s best to have a critique group or partner, if possible. Try to get the most honest feedback you can—not on grammar and punctuation, but on the overall content of your book. Are readers finding the book engaging? Are they reading to the end? Are they confused?
(2) Edit & revise your book using reputable sources.
Find fiction resources HERE. My favorites for the revision phase are Self Editing for Fiction Writers by Browne &...
Posted on Sep 7th, 2015
I’m always talking with authors about marketing their books and growing their platforms. It’s a challenge for most writers, who are constantly trying to figure out the formula for gathering more fans (i.e. potential book-buyers).
While writers typically don’t love the idea of marketing their books, ironically they’re more suited to it than many other kinds of business people these days. (Click to Tweet this.) Why? Because today the #1 strategy for marketing in every kind of business is CONTENT MARKETING.
And what is this newfangled, businessy sounding term?
According to Content Marketing Institute:
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to...
Posted on May 4th, 2014
“The report of my death was an exaggeration.” So said Mark Twain in 1897, and I’m wondering if Barnes & Noble might be saying the same thing right about now.
Over the last week, an article by Michael Levin has been making the rounds, causing fear and trembling among certain groups of authors and publishing folks. Syndicated on news websites all over the U.S., Levin’s article predicts that Barnes & Noble may close all the rest of their stores by the end of the year. It proposes five reasons for B&N’s demise, and goes on to lament the awful tragedy this would be. (You can read a version of the article HERE.)
I just want to add my two cents to the pot:
Everybody, get a grip.
1. We’ve known for a long time that...
Posted on Jan 26th, 2014
Whether you’re self-publishing or working with a publisher, creating an effective book cover is extremely important. I’ve worked with publishers on hundreds of covers, and now I have the experience of working with designers on the cover of my own first e-book. From my perspective, the single most important thing to understand about book covers is:
Getting a powerful, appealing, and appropriate cover design is vital, and it’s more difficult than you might think.
Why is it so hard? First, it’s so subjective. One person’s great design is another’s “fail.” Second, it’s more than just creating an image you like—you should take into account the psychology behind what makes a cover appealing to the intended audience....
Posted on Jan 19th, 2014
I just finished reading a self-published book on a topic I’m passionate about, by an author whose blog I occasionally read. As I’ve mentioned before, I regularly read self-pubbed books, and the fact that I work in traditional publishing doesn’t mean I’m biased against them.
It does, however, mean I’m aware of the ways a book could have been better, had the author availed themselves of the best assistance available, whether in design, writing, editing, cover, or even title.
I was excited to read this book—a memoir—and it started out promising. But it quickly devolved into a self-focused, rambling hodgepodge of preaching interspersed with bragging. I did finish the book (luckily it was rather short) but I ended up with strongly negative...