And to Whom Should I Reply? I can never understand why so many writers have websites and/or blogs, but do not have their email address or a “contact me” link easily visible. It’s a frequent source of frustration for me. Why would you bother putting yourself out there without giving people a way to contact you?There are two circumstances in which I come up against this: (1) I’m following links to various websites/blogs, find something I like and become interested in talking to the writer about whether they’d ever like to be published, whether they have an agent, etc… and there’s no email address. (2) I want to respond privately to a comment someone has left on my blog, rather than put it out there for all the world to see. I’m interested in engaging in conversation....

What the Heck is Content Marketing?

What the Heck is Content Marketing? I’m always talking with authors about marketing their books and growing their platforms. It’s a challenge for most writers, who are constantly trying to figure out the formula for gathering more fans (i.e. potential book-buyers).   While writers typically don’t love the idea of marketing their books, ironically they’re more suited to it than many other kinds of business people these days. (Click to Tweet this.) Why? Because today the #1 strategy for marketing in every kind of business is CONTENT MARKETING.   And what is this newfangled, businessy sounding term?   According to Content Marketing Institute:   Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to...

Your Elevator Pitch

Your Elevator Pitch You are standing in an elevator and have two minutes to tell someone about your book. Today we’re going to talk about crafting that one-sentence summary, also known as a logline, a hook, or a one-sentence (elevator) pitch. This is not your book’s tagline! What: About 25 words that capture your novel, memoir, or non-fiction book. Why: To get someone interested in reading your book. When to use it: The start of a query, or anytime someone asks you, “What’s your book about?” What it does: A one-sentence summary takes your complex book with multiple characters and plotlines and boils it down into a simple statement that can be quickly conveyed and understood, and generates interest in the book. What it should include: → A character or two → Their choice, conflict, or...

Are You a Lone Ranger Writer?

Are You a Lone Ranger Writer? In publishing, we’re constantly asking writers—typically a rather introverted bunch—to get involved, to engage, to network, to join groups and go to conferences. I often find myself wondering how many of you cringe every time you hear that kind of advice.   Maybe you’re not into the whole publishing “scene.” Maybe you don’t enjoy being in a critique group where people discuss your work.   Maybe you don’t want to be part of a crowd, you don’t want to go to workshops, you don’t think of writing as a group activity.    Maybe social media is not your thing. The thought of promoting your book gives you hives. You don’t want to be a speaker or a blogger or a Facebook expert.   Can such a person find success in...

Fiction Writers and Platform

Fiction Writers and Platform I’m blogging at Books & Such today. Here’s a snippet: Every time I blog about platform or social media, the vocal response in the comments reminds me that it’s a difficult subject for many authors. Everyone wonders how and when to build a platform, and many writers aren’t enthusiastic about it. There are two things I’m constantly stressing to authors: (1) Building a platform is important. (2) Mastering the craft of writing is crucial. For unpublished fiction writers, these two things are not equal. Click HERE to read the post at Books & Such, and share your...

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