Avoid this Platform-Building Mistake

Avoid this Platform-Building Mistake Guest Blogger: Ed Cyzewski New authors routinely hear that they should build their marketing platforms by publishing articles in print magazines. There’s one problem with this advice: it rarely helps authors actually sell books. There are exceptions to this, and I’ll get to them. But I’ve spoken to publicists and authors, and examined my own book releases, and I’m convinced that print magazine articles rarely convert into book sales or fans who will eventually buy a book. If a platform is supposed to help you sell books, then publishing in print magazines should be a low priority on your “platform building list.” One award-winning reporter and widely published magazine writer I know noted that she rarely sees growth to her online platform through her magazine or newspaper...

How to Trick Yourself into Writing, Editing and Marketing

How to Trick Yourself into Writing, Editing and Marketing Guest Blogger: Bryan Cohen (@bryancohenbooks)   Self-motivation is crucial for authors, regardless of which publishing path you choose. Writing a book is difficult enough, but when you add on editing and marketing, it can feel impossible. And I’m crazy enough to have self-published 32 times. How did I do it? I learned a few ways to trick myself into doing work when my brain wants nothing but mindless entertainment.   Tricks for Writing   My inner critic hates it when I write. This voice in my head enjoys pointing out all the faults in my work and howls with laughter when I close up shop early for the day. My most prolific writing periods came after I silenced the inner critic.   I accomplished this in two distinct ways. The first method was writing so early in...

What Doesn’t Happen When You Sign a Book Deal

What Doesn’t Happen When You Sign a Book Deal Guest Blogger: Addie Zierman (@addiezierman)   The contract will come in the mail with the publisher’s name on it, and for a few minutes or hours or days, you’ll feel on top of the world.   Here you are, at the beginning of a dream come true, at the precipice of all you’ve been waiting for.   You’ll sit down at the kitchen table. You’ll lift your pen to sign the papers.   You’ll be trying to have a moment, but your kids will be screaming at you from the living room. “Mom! I don’t want this show!” or “Dad! Get me a granola bar!” Because to them, you’re not an author, you’re their parent, and nothing here has really changed. * Although you’ve always been a writer, the book deal will make you feel legitimized in some ways – like someone else...

4 Ways to Connect with Readers

4 Ways to Connect with Readers Guest Blogger: Dana Sitar (@danasitar) Let’s start with what “connect with readers” does not mean: It does not mean “Get in front of your readers and convince them to buy your book.” It does not mean, “Aim for big numbers on social media or a high subscriber rate to your blog.” It also does not mean you have to answer every single email, reply to every tweet, return every share in kind, buy someone’s book if they bought yours, or re-tweet them as many times as they do you. These are all means to an end, the metrics online marketers have found to define your influence, clout, and worthiness as a thought leader. But these measurable stats aren’t the goal. A real connection is intangible and hard to measure. What “connect with readers” really means is forging a...

One Simple Secret for Success as a Writer

One Simple Secret for Success as a Writer Guest Blogger: Chad R. Allen (@ChadRAllen) “Sometimes it feels like nobody’s listening,” my writer friend groaned. Can you relate? Have you ever poured your heart and soul into an article or proposal only to hear the cruel sound of silence? It’s frustrating. So we just keep slogging away, right? Well, yes, but there is a way of thinking about your writing that just might make all the difference in the world. To illustrate, let me tell you about my inventor friends Al and Andy. Al and Andy invented a device they call the “Nothin’ But Net Free Throw Trainer.” The purpose of this invention is to help basketball players become better free throw shooters, and it works. Nationally known coaches now use the device. The product is simple. It’s a four-inch piece of...

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