5 Ways Authors Can Use Pinterest as a Marketing Tool

5 Ways Authors Can Use Pinterest as a Marketing ToolGuest blogger: Erin MacPherson

We’ve been talking about Pinterest as a marketing tool for authors (here and here) and today I want to get your creative juices flowing by telling you about some innovative approaches to Pinterest marketing. There are many more, so please share your ideas in the comments and we can turn this post into a great Pinterest resource for writers. Here are my favorite ideas:

1. Recruit a Guest Pinner

I’ve used this strategy to great success for about six months now and it’s not only helped me to build my Pinterest boards up, but it’s also allowed me to have new, fresh content to share on my Facebook page each week. I love it. And it’s so easy! Invite another author/blogger/writer to pin on one of your existing boards (or a secret board if you want to do a big one-time roll out) by clicking “edit board” and then “invite other pinners.” From there, allow your guest pinner to add pins to your board. It’s a win for you because you’ll get fresh content on your Pinterest boards that you don’t have to work for, new pins for social media and some Pinterest collaboration with another author. And it’s a win for your guest pinners because they get a whole new audience with whom to share their content.

2. Pinterest Wars

Authors Katie Ganshert and Becky Wade host a weekly Pinterest war where they face off to try a new recipe, activity, craft or style. They both post pictures on their blogs and then have their readers vote to see who did it best. This is a brilliant idea because it not only helps both authors to drive traffic to their blogs (who doesn’t love to vote?) but it also helps them to create a relatable and fun voice with their audiences.

3. Pinterest Challenges

I’ve seen several authors and bloggers challenge their readers to make a certain recipe or craft each week and then post the results on Facebook or on a new Pinterest board. Try challenging your audience to make a superhealthy smoothie or a fun spring craft and then submit photos which you can subsequently post on Pinterest for all to see.

4. Pin-It Party

The bloggers at Creative Geekery host a weekly Pin-It party where they invite their readers to pin their favorite pins. Those pins are then shared across social media by a series of bloggers as well as a “hall of fame” of pins is posted on the blog each week. What a great way to aggregate content from other writers as well as drive traffic to both a blog and a Pinterest board.

5. Use Photos from Fans

A few months ago, I noticed that a lot of people were posting (on Facebook) photos of huge messes made by their kids. So, I quickly created an app (and related contest) where people could submit their biggest Mom-Tastrophe photos to me. Once submitted, I use PicMonkey to add a title to each photo as well as my blog title and then I save them all to a Mom-Tastrophes Pinterest Board. This board has quickly become my most repinned board on Pinterest.

How have you used Pinterest as a marketing tool — or what are some good ideas you’ve heard about?


Christian Mamas Guide ToddlersErin MacPherson is an Austin, Texas mom by day and writer by night. She works as a staff writer for Dun & Bradstreet where she writes social media and marketing copy for companies like Disney, Nissan, LeapFrog and Discover Card. Her new series of books, The Christian Mama’s Guide series, released this month from Thomas Nelson. Drop by to say hello on Facebook, on Pinterest or at christianmamasguide.com.



5 Ways Authors Can Use Pinterest as a Marketing Tool. Click to Tweet.

Have you ever had a Pinterest War or a Pin-it Party? Pinterest for Marketing. Click to Tweet.

Authors, are you using Pinterest to connect with readers? Here’s how. Click to Tweet.


  1. ambreen11 says:

    Thank you so much as I am new at this . I am blessed to have found this blog. I am looking forward to following you.

  2. Sarah says:

    Hello Rachelle! I want to use pintrest but i don’t know how to use it there are only images, images and images. When i have read your article i understand what is pintrest and how to use it and what its value in social media world. And i have a website CEC Logics about web designing, web development, seo services and i will now recommend this article to my client for how to use this social media website.

  3. Brenda K. says:

    So much to learn!

  4. Mike says:

    Hopefully pintrest is better than twitter. I think we’re fooling ourselves trying to promote books on twitter. Everyone there is a seller. Hard to sell to a seller.

  5. Anne Marie Gazzolo says:

    Sorry if this sounds stupid but I do not see a invite other pinnners under edit board. I see title, description and category and then delete. Help! Thanks for the tips. I definitely want to use this one! God bless.

  6. Vashti Quiroz-Vega says:

    Brilliant post Erin! Thank you for sharing. 😀

  7. Dan Erickson says:

    Facebook, Twitter, Linked In, and Google + are my main social networks. Although I have a pinterest account, time and interest are lacking for me.

  8. Cherry Odelberg says:

    Fun and social ideas. Thank you for sharing.

  9. Great ideas, thanks! I LOVE pinterest. Authors and many non-profits are really starting to use it in exciting ways 🙂 I have some secret boards for my WIP, I can’t wait to unveil them, when the day comes that I might be published!

  10. Dan Erickson says:

    Maybe someday I’ll start using Pinterest more, but just one social network takes up plenty of time, yet I still use several.

  11. I haven’t gotten beyond pinning each blog entry, these are some great ideas to expand my use of Pinterest! Thanks!


    • Erin MacPherson says:

      Pinning each blog entry is a great start. Have you tried playing with the photos to make them more “pinnable” on those blog entries?

  12. Jeanne Takenaka says:

    Love these ideas, Erin! I think my summer goal will be to figure out Pinterest. 🙂 No, I’m not on there. Yet. 🙂

  13. Jeanne Takenaka says:

    Love these ideas, Erin! I think my summer goal will be to figure out Pinterest. 🙂 No, I’m not on there. Yet. 🙂

  14. Jeanne Takenaka says:

    Love these ideas, Erin! I think my summer goal will be to figure out Pinterest. 🙂 No, I’m not on there. Yet. 🙂

  15. Jeanne Takenaka says:

    Love these ideas, Erin! I think my summer goal will be to figure out Pinterest. 🙂 No, I’m not on there. Yet. 🙂

  16. Jo Murphey says:

    Good tips

  17. Sheena-kay Graham says:

    Great tips today.

Site by Author Media © Rachelle Gardner.