The Truth About Book Publicity
Guest Blogger: Chuck Sambuchino, editor of Guide to Literary Agents (which, coincidentally, would make a terrific Christmas gift for any writers on your list — including yourself!)
BOOK GIVEAWAY. See the end of the post for details.
In 2010, Ten Speed Press released my humor book, How to Survive a Garden Gnome Attack. As the editor of Guide to Literary Agents, I try to be knowledgeable in everything that goes into getting a book published, but I quickly found myself learning all kinds of things that happen after a book gets released—specifically, things about publicity. Let me share five things about how the world works concerning coverage and exposure for your book.
1. Publicity is insanely hit and miss.
After my book got mentions in Reader’s Digest and AOL News, I thought it would be a shoo-in for local press coverage. Not so. I contacted area newspapers and TV morning shows only to hear nothing back. The fact is, you never know who will be interested in your book, so your only option is to try numerous outlets, big and small, local and national. Be sure to tailor your press releases.
2. Your local connections matter.
Eventually, after contacting a dozen or so local media outlets, I finally did get coverage in two city newspapers and a regional magazine. Why did I find success with these three? I used to write for all of them! I still knew editors there, and they were happy to share my good news. If you don’t have local media friends, put out a call to your friends and family for any connections.
3. Radio interviews are easier to secure than TV appearances.
Books do not translate well to the visual medium of TV talk shows. As of writing this article, more than a dozen radio stations have interviewed me, but I’ve yet to appear on one television program.
4. Bookstores cannot return signed stock.
Typically, unsold books are shipped back to publishing houses so bookstores can get their refund. This is bad news for authors, because if your book doesn’t sell through, you get nothing. The only saving grace is this: autographed copies—with a sticker on the front—cannot be returned. That means every time you sign a copy in a large chain bookstore, you’re making a sale, as it were (so make sure you carry some “Autographed Copy” stickers!).
5. Booksignings and readings are insanely hit and miss, too.
It’s not uncommon to have 75 people show up for one bookstore signing then have three or fewer at the next. If people aren’t showing up and buying books, you’re likely to lose money on book signings, considering the travel costs. To counter this, I’ve found that instructional sessions work better than simple readings. If you offer people something—such as 15 minutes of instruction on writing, or a quick open discussion about the future of Westerns in America—they get something out of the exchange, and are more likely to attend an event, versus one where the author is simply signing copies and hocking their wares. Another approach is to hold joint events with other authors writing in similar areas/genres. That way, you can combine your efforts.
What are some of your preconceived notions about what your book publicity will look like? What has surprised you most as you’ve learned about the realities of promoting your books?
COMMENT TO WIN A BOOK: To celebrate the holidays, I’m giving away two books with this post. I’ll randomly select two commenters — one will receive a copy of the 2012 Guide to Literary Agents, and the other my humor book, How to Survive a Garden Gnome Attack. Comment by Sunday night (12/18) at 11:59 pm EST to enter. Winners must live within the US/Canada. Good luck, and Happy Holidays!
CHUCK SAMBUCHINO is an author and editor. If you are considering any of his books as holiday gifts, he thanks you profusely. Chuck is the author of How To Survive A Garden Gnome Attack and the editor of Guide to Literary Agents.
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If you're new to publishing, please start here: How To Get Published.
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My passion is partnering with authors to bring worthwhile books to publication. I started this blog as a way to create a community of writers, both published and seeking publication. I write about a wide variety of topics of interest to writers, and I consider the reader comments even more important than my own posts!
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Thanks for the advice and encouragement, Mr. Sambuchino. Articles like this make the road ahead seem less daunting.
It’s hard to stay grounded in reality when what one wants is a best seller. Thanks for the sharing your insights and experiences.
It’s kinda like giving advice on how to deal with a newborn. Each baby and mother is different. Do what feels natural, don’t get pushed into one baby-raising method because everyone else is doing it. I’ve been catching that vibe lately and will definitely do what I think I can shine at and shun the things I don’t think I’ll do well regardless of who says it will/will not work.
I love that analogy. Plus you can’t tell expectant parents who don’t have kids yet what it’s going to be like.
Good points and I think I hit them all. Well, I haven’t done a book signing but I envisioned being like my good friend Starlene Stringer and having gobs of fans into the sign books. Now, I don’t see that happening as she is far prettier than I am and she is a well-known television and radio personality.
When I first did my book “Hunters,” I probably was naive (no, try incredibly naive) as to what I’d have to do to get the thing out in the market. I thought editing and cover art were nightmares. Boy, how wrong I was.
But, I will take your tips to heart and try them out. They have to be better than what I’m doing now.
I’m not nearly that far along but I have a good friend whose thriller came out last summer. Reviews are what seem to really drive her sales. So I suppose if you work to get your book reviewed by as many sources as possible, it could work in your favor. After all, word of mouth is the best resource for promotion.
I always love learning more about the publishing business, so thank you for the great post.
So interesting to hear about the response to your humour book. Especially with Gnomeo and Juliet, I would have expected spillover media interest. I do a fair bit of media relations in my day job, and I’m actually kind of surprised the local papers didn’t pick up the story. Maybe you live in a big city. Neighbourhood papers can be good choices too.
I almost wonder if Gnomeo and Juliet might hurt a book like this. Without that movie, it would seem like a fresh idea, but since the movie is out there, I wonder if people might not view the book as someone trying to capitalize on the the movie.
I doubt that would be an issue. Chuck would most likely have approached two kinds of media – community and literary (the folks who write the reviews in the book section of papers or industry periodicals). Community media would be interested in the “local boy does something neat” angle – and the fact a movie was coming out (because it came out after the book was released, but not by much) would more likely have been seen to be tapping into the zeitgeist. The challenge with local media is they operate on a shoestring staff and the same folks that write the feel-good stuff can get pulled off to write about more hard news. So if a local apartment building burns down, the reporter will be made to focus on that, because if it bleeds, it leads. And the opportunity may not come back.
For lit reporters, they are well aware of the publishing cycle and would know he didn’t just bang it off in a weekend to make a quick buck because a movie was coming out. The difficulty getting their attention is just that everyone is competing for it, so having an in helps.
That’s for getting the coverage. Once it’s published, the audiences for the book and movie are different, with the only crossover being parents. Falling into that category myself, I found the question for me was “is this something my kids would like too?” Kids who want to see that movie are too young to read book reviews.
If his book had come out six months later, there could have been a bit of a question on timeliness because gnome things had gotten press already. But its release timing couldn’t have been better to get some spillover interest.
My writing quality is insanely hit, so maybe, when I get there, I won’t be so “peaked and valleyed” by the process.
It’s so good to know things ahead of time.
Thanks Chuck and Rachelle
My writing quality is insanely hit and miss, (just like my replies!) so maybe, when I get there, I won’t be so “peaked and valleyed” by the process.
It’s so good to know things ahead of time.
Thanks Chuck and Rachelle
Thanks for the great post. There’s so much about the other side of writing that many people don’t understand. Because of people like you and Rachelle I know I will be spending a lot of time and effort on marketing when I get to the point of publishing.
All great points here. Thanks for this. And the giveaway
The world of writing and publishing is very overwhelming, but articles like this make it less so. Thanks for the great advice.
That’s good information (if a bit scary). I keep hearing stories about what it’s like after you get published, and I guess it’s a good idea to think about how that would be and not let my thoughts stay stuck behind the “I’m not yet published” barrier. Always good to let my imagination stretch further into what I want.
Great points! I learned a lot when my first book came out so I’m focusing on what worked and trying some new things for the next one. I experienced great success with fundraisers I held for my local library. It was a win-win situation because my book sales went up and my lovely library got a boost in funds.
Who you know can help, but even that is no guarantee. Media can be so fickle. I’ve been surprised when I have something that I want to have publicized that I think would be of interest to a wide audience and it will be ignored and yet I repeatedly see things in the paper that are so stupid and seem to have attracted very few people and those things get treated like feature stories. I guess somebody knew someone that was more important than the person I had contacted.
Lee
One thing is for sure, writing a novel is a whole lot easier than selling one. But the good news is there are more people buying and reading books today than every before in the history of this planet, and that number is growing every day.
From what I’ve seen, book tours and book signing events may soon become a thing of the past. I used to go to them. but don’t anymore unless the author is a personal friend.
Your idea of offering the attendees 15 minutes of writing instruction or a discussion on westerns probably works best for well known authors.
In my case, since I don’t know all that much about writing or westerns, I’m going to have to offer free beer and a chance to win a big-screen TV set. With each copy of my book purchased, the attendee gets a cup of draft beer and an entry in the drawing. Attendees may enter as many times as they wish.
I’ll let you know how that works out.
I’m not sure I like the idea of telling people they have to be drunk to enjoy my books.
Thanks for the information, although I am about a year away from seeking an agent or publisher, it is nice to have a heads up! It sounds like a lot of work, so I can mentally prepare!
Good to see you here, Chuck. Great tips! Thank you tor sharing.
Thank you FOR sharing.
Gnome book please. I love to LOL!
I’d probably have to hire a publicist, since I’m hopeless at this sort of thing (& not even Stateside right now.) But I see it’s big bucks–http://beyond.customline.com/?s=publicist.
Oh well, I don’t think I’ll need to hire an editor, & I guess I’ll have to spend money somewhere. I think I know of a good book publicist, thanks to the Writers’ League of Texas conference where this publicist had bought exhibit space.
I was very lucky and got a lot of publicity, but it’s worth remembering that nothing is too small to bother with, as you never know who will see it – eg I wrote a 200 word guest blog which got spotted by a journalist in Germany who then flew over to interview me for a major feature. Upshot was lots of sales and ongoing negotiations over translation rights.
I’m not in the US so will have to remain defenceless against the gnomes, but good luck with the book.
My new novel has been published in the e-book formats and the paperback is due next week. I’m already learning Chuck’s points — publicity is hit or miss – you never can tell who might be interested (a train conductor on the London-Edinburgh flyer?) and local connections matter. I’m also learning what Rachelle has been saying for years — marketing your book is a full-time job.
As an introverted person, this publicity campaign may be even harder for me than getting my book published.
Thanks for your advice.
Who knew? Great info. I was especially surprised about the local connections comment.
And…pick me, pick me…
After three years of marketing my children’s book I’m still surprised with the venues that sell books well…like farmers markets, local and regional fairs! Go figure.
Thanks for the honest post!
I think that makes sense. The people who frequent places like that are going because they want to find something they can’t find in stores. I would imagine that an unknown author can do better in a venue like that than a wellknown author.
I was invited to a very, very small library for a book signing in a very small town. I was guessing that about 10 people would buy books, but by the end of the day I’d sold more than 100 books. It was the 2nd largest signing I’ve ever had. The librarian was a genius of promotion and the resorts near the town were full of ‘summer folk’. I’ve also had “big” signings in very big cities and drawn only a handful of people.
We’ve found that a lot of factors come into play with book signings, including conflicting events and weather.
When I first began writing, I had all the standard preconceived notions. Of course my first book would be amazingly good enough to be featured in the NYT reviews, and people would be flocking to the nearest Books-A-Million or Barnes & Noble to buy it from the huge table in the front of the store.
None of that happened, of course. What’s been surprising recently is the path publicity has taken. First lesson: social media is all powerful in this game. Second lesson: personal recommendations matter. A friend of our daughter surprised her at school by describing a book by a new author that our daughter Had.To.Read. It was by Stephen H. King. “Yeah, I know. He’s my stepdad,” she said. It’s amazing the unusual paths that word of mouth can take.
That said–yeah, based on comments similar to the ones you’ve made, I really don’t plan on doing many book signing events ever. For one thing, my book is only available in ebook format, and those are hard to sign.
When my first book came out, I had people going to Barnes and Noble, but Barnes and Noble refused to sell it to them. They would literally look the book up in their system and then refuse to order the book.
But to be fair, they have appearantly changed their policy. They have my new book, Extending Art of Illusion listed for 33% less than what Amazon.com has it listed at and it appears that all the links work for people to order it.
I agree with the concept, but a fifteen minute talk about how to write doesn’t seem like the best choice of subject matter for most of us. For you, it probably works because the target audience of Guide to Literary Agents is people who want to write, but my experience has been that writers are not an ideal target audience for most books.
Great advice! Of course nothing is a guarantee, but the more a writer networks, the more chance there is that the right person will connect to him or her.
Some great thoughts, Chuck. I’m just learning more and more about what it really takes to market a book today, and social media (and subsequently, word of mouth) seems to be king.
Oooh, my comment consists of the fact that I would love to win one of those books! Here’s to luck.
Chuck, Good points. When I offered to sign their stock of my books, a book store owner whispered the truth in my ear. So now I offer to sign “one or two,” and they usually accept that.
Although I don’t think I’m going to need a new copy of the agent guide (so long as Rachelle doesn’t drop me), I’d love to learn more about defense about garden gnomes.
Good to see you here. Thanks for sharing.
An eye-opening post…I aspire to suffer with these headaches in the future. Comments also are enlightening as always. Is there an app for obtaining an autograph on an e-book yet? My neighbor’s gnome has been eyeing our house threateningly, but I’d opt for the 2012 guide. Thanks.
Sort of. Someone came up with a way an author can send a personalized greeting to a reader, upon request, but that really isn’t the same as an autograph.
You made some great points. I do have several ideas in ways that I can assist with the marketing of my book. I have a strong sales and marketing background.
After reading your suggestions, I am going to create a file and write down several ways I already have in mind to market my book. I can add to the list as I go along. That way, I won’t be starting from scratch when the time comes to market my book.
I live in an area that has an incredible amount of leisure, fashion and social magazines. There are also three major newspapers in the area. I find it interesting that you mentioned radio stations. The book I am writing would do well in that type of interview.
I do have experience since I helped with my daughter’s interviews after she was fired as a candidate on “The Apprentice”.
Believe it or not, this will come in handy when the time comes to market my book.
Thank you for this great information. I follow your blog. Just like Rachelle’s, it is loaded with great information.
One more thing. Since your book came out, I find myself noticing gnomes in a new way.
Great tips. It’s really about being tenacious like a journalist looking for that story.
As a former journalist, I know how many leads you have to follow before you hit ‘pay dirt.’ I really like the idea of giving readers something else at a signing.
I have three e-books coming out in the next few months, so I’ll be marketing quite a bit next year. Thx!
Good idea about signing bookstore copies so they can’t be returned. The signed copy sticker might help sell the books, too. Great ideas!
Could be, but I hate the idea of signing books before someone actually buys them. If I sign a book, I want the customer to be standing right in front of me. Anything less than that and I might has well print a signature in the front of every book.
Oh, and I’ll be tweeting and Google+ ‘ing this to my followers/circles.
Interesting pointers. I’d never have thought about the autographed copies!
Thanks for that tip about autographed copies, Chuck. I didn’t know about that. : )
Great post. I would love to read either one.
Thanks for the tips, I will keep them in mind for when I get published (wink).
I’m also going to send this link to a friend who recently got a book published and is trying to market it. I think he will really benefit from this advice, especially the autographed copies part!
Awesome post!!! Thanks for the tips.
I concur with what you said about radio interviews being easier to obtain than TV talk shows. When my book came out I was interviewed by several local radio stations, but not on TV. Thanks for the insights
Very helpful advice! Love the book title
Very interesting information on how to get your book published. I really like the part about local connections. What about Internet connections. I have met a lot of people on-line who have had their books published. I think it is important to keep those connection going.
Love to read your book. I love to laugh.
CarolNWong(at)aol(dot)com
Chuck: Thanks for the post.
A question: I assume Ten Speed is a small press. How much of the publicity/promotion did you have to do yourself? What did the publisher do for you?
Thank you for posting this! Publicity is indeed fickle and it’s a great reminder for all of us to consider the news climate regionally and nationally when planning a publicity junket. Tailoring several versions of press releases to different recipients is a great recommendation. What do you think about hiring publicists? Or should we do most of the legwork ourselves?
Great post. Marketing is probably the part that worries me the most, as an aspiring author. But your tips will certainly be helpful if I get published.
I wonder if you would clarify this comment? “…if your book doesn’t sell through, you get nothing.” Does this mean that if a store does not sell all of its copies, you don’t get royalties for those they did sell?
Great post! I would be thrilled to win a copy of either book!
Thanks for the tips. I haven’t started the book promotion journey yet, but look forward to the opportunity. I know less about gnomes than I do about book marketing – I would love to read your book.
I enjoyed your post. It was actually very reassuring to hear about the unpredictability of book publicity success. With my first book, I’m finding it to be a fun roller coaster ride of support where I least expect it. I’m glad to hear that’s the norm.
Good tips. Thanks! I love interacting with writers and readers, but since I personally feel awkward approaching an author at a random bookstore booksigning (especially when I’m not familiar with their work), I think others will feel the same about me. I like the idea of giving readers something of value to go along with the book. One of the most pleasant experiences I had was at an “Evening with the Author” event with Claire Cook, author of Must Love Dogs. I was happy to pay the $25 which included a signed copy of her book.
Thanks for the advice. And for keeping the world safe from gnomes.
Thank you for the pep talk on publicity. I just finished my first novel, I’m editing then I’ll pound the pavement for agents/publishers. I realize a lot of the publicity is going to be up to me. At least I can start to prepare for that hopeful day.
As a nonfiction writer, my teaching and retreats will drive sales. Actually in some ways the book will credential me for teaching.
Jodi Aman
Thank you for sharing your insightful advice. As usual Rachelle, very good guest blog.
Thanks so much for the solid advice! Not having done an official book signing yet, this has helped prepare me for the ups and downs ahead. Thanks!
I didn’t know about the autographed copies. Thank you for letting us know!
I’m not much of a salesman; I don’t do well at direct sales. The fact that I’ll have to “hock my wares” after my book is published is a bit intimidating. I wonder if that’s part of what’s holding me back, the thought that the book’s success will ride largely on my shoulders. Oh, well. Thanks for the tips. “See you at the bookstore.”
Thanks for this, Chuck! I’m not yet to this stage in my writing career, but I hope this will be useful in the near future. I especially like your last point about book signings. I think I would prefer something more interactive than just a simple “sit at a table and sign the book.” Some kind of small workshop or Q&A with an audience along with a signing sounds more like it.
Thanks for the information! My first book comes out next year, so I’m very interested in any tips I can get on marketing.
Great suggestions, Chuck. My debut novel will be released in July, and I’m in the early stages of planning my promotion efforts. My hubby and I appeared on a local live TV show recently with his British car club. I learned that local stations are often eager to locate guests, so I will be contacting them. Since my book is set in the area where I live, I ‘ll use that as a selling point. Having seen a studio from the inside, the idea of being interviewed isn’t quite as scary as it was before.
The timing of this article couldn’t be better. I’m just getting ready to release my novel, “Pearls”, the first installment in a series called “Spirits of Belleview Biltmore” and ready to begin the promotional phase of writing. It’s great to hear from someone who has ‘been there and done that’. Thanks!
Great advice, especially for those of us just starting out! Thanks!!
I had a friend telling me about earlier editions of this resource this past week; I would love to win the newest copy!
Merry Christmas,
Gabrielle Carolina
Thanks for the info! I’ve been really bad about the publicity side of my book, and this gives me some ideas to get things going there in the new year! Appreciate the ideas!
I’m surprised to hear that local papers and other media were a harder sell than the bigger outlets. I would have thought they’d have a greater need for material.
I have heard about making the book signing more of an event before. I recently read about cookbook writers who are selling tickets for a dinner (cooked from recipes in their book) and including a signed copy, as opposed to a traditional book signing.
I’m not at this point in my writing career yet but will keep this blog in mind when I am. Great advice
Thank you so much!
Good highlights on advise. The bit about signed copies being unreturnable to the publisher is an interesting fact I didn’t know. Lots of great responses too. Good luck to everyone (myself included) on winning the book.
This article gives budding authors a great insight about how much work is put into the book even after it’s written!
Thanks!
Great tips!
Great information from Chuck , as always! Thanks for the interview. I have found everything that he touched upont to be “insanely” true!
Short and sweet but lots of good info- Merry Christmas
Thanks for the tips. I’m wondering how to even begin – and this is helping me get organized.
Thanks so much for sharing what you’ve learned from your experiences. It’s good to know we are not alone and that the unpredictability of the business happens to everyone.
I’m really interested in the book “2012 Guide to Literary Agents.”
I need all the great practical advice I can get about the book publishing business, especially about working with an agent.
I’m hoping and working toward great things in 2012! Best wishes to you both!
Thanks for the tips, Chuck!
I really enjoyed this blog article because for the past few days, I have been researching about book publicity and PR to learn how to promote my book.
Even though I consider you a successful writer, I’m surprised that you did not receive any response from a few local newspapers and TV shows.
Interesting to know that publicity is a hit and miss, even if you have contacts.
Thanks again. I hope I’ll win one of your books!!
Thanks for helping to enlightening us on a very apropos topic, Chuck!
Operating under the assumption that traditional publishers also market their books, I was surprised back in 2007 to find out how much promotion I had to do for myself. I was a little better prepared with the second book in 2009, but now that I have a real web presence with a blog, Twitter and Facebook accounts, and experience publishing a book to Kindle and Nook, I feel I’m more than ready for the next go-round.
I was totally unprepared for how much time marketing, etc. takes. I was spending all my effort there and hardly doing any writing. I’ve decided not to stress too much now. I do what I can do and let God handle the rest. He’s had a best seller on the lists for years so He oughta know =-)
I’ve noticed a lot of authors in the romance community have joined together to do cross-promotional events on Facebook and Twitter.
I don’t know if this is confined to our genre, but it seems to be working!
Thanks for the post and the giveaway!
I like the idea of having another author do a signing event with you – also, doing some sort of tutorial. I know this would work on me as a consumer/reader.
I am still in the editing phases so it’s great to get tidbits like this about what’s coming down the road.
Autographing our books is a bit like tattooing them and just as permanent. The process of marketing books is both more complex and easier than ever before. Bottom line is that as the author, I’m the major force in the marketing campaign. I believe in my writing and am willing to put my shoulder–and other body parts–into the effort. Thanks for the practical insights.
Thank you for your advice and giveaway !
So true when you say: “I thought it would be a shoo-in for local press coverage. Not so. I contacted area newspapers and TV morning shows only to hear nothing back.”
I have sent out press releases to many Florida newspapers but have not received any responses. I thought for sure they would be interested because my book is centered around a Florida legend that the real Garden of Eden was located on the banks of the Apalachicola River where “The Garden of Eden Trail” is located. So far, no luck. Thanks for the tips, Mia Crews, author of The Don Quixote Girls (Kindle and Nook)
Great list—though my limited experience with media is exactly opposite: I’ve been on TV (to promote my contribution to a Chicken Soup Volume) but not on radio (yet). But any publicity is good. Write a press release for every publication—big or small— and use any and all local connections at your disposal.
P.S. I have a copy of the 2012 Guide to Literary Agents so if I get drawn for it please pass it on to another commenter. Thanks!
Chuck,
I’m not yet a published author, but I’m certainly getting an idea of how tough promotion is for published friends of mine. One surprise: That even landing on Good Morning America or the Today Show does not necessarily spell success for a book.
A friend of mine co-authored a memoir with two other authors and the book won reviews or articles in major newspapers.
But the book itself, I understand, never sold that well. These authors seemed to be doing everything right.
The upshot: It will take much more than one could ever imagine to do well with a book.
Nicely practical tips today, thanks.
Not going to lie, one of my major author fantasies is just being able to go into a book store and sign the stock of my books, wherever I go. I am such a nerd!
CV
P.S. Winning the book would be nice too.
Took notes on the instructional sessions. Smart idea.
~ Wendy
Personally, I am more likely to buy a book if the author DOES NOT come across as the proverbial shameless hawker in a bazaar. The bazaar is pretty crowded anyway. Outshouting your neighbor is not going to cut it. Authors and marketeers had better reassess their techniques. Offering a service is a good approach, and good advice.
I was surprised to learn signed copies can’t be sent back but it makes sense. Interesting to know it only applies to the ones with stickers. I met an author who signs a random copy of one of his books in every book store he goes in, not as a way to make sure it doesn’t get sent back but as a nice surprise for the person who happens to buy the book. I think it’s a good idea regardless of the motivation.
I think, with books, preferences and the experience are personal to the reader, so word-of-mouth will always be King. Everything else will always be hit and miss.
Every one of these tips is something I learned on-the-fly on my own book publicity expedition. Wise and helpful words for those who haven’t yet jumped in up to their eyeballs.
Good instructions, but unfortunately, for people like myself, who write non- mainstream stories have almost given up on ever producing a book that is popular to Agents. I will continue to produce my work through ebooks. It is much easier and quicker to publish and get a following this way then to have your work thrown into the “Agents slush pile” on the basis that you are unable to produce a catchy query letter than a good book!
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Thanks for the great post. It contains some very helpful suggestions.
Based on my own experience, however, I’m not so sure the “Bookstores cannot return signed stock” rule is set in stone.
When my first children’s picture book went out of print, the publisher offered me the opportunity to purchase a quantity of them at a substantial discount. When the box arrived, I was surprised to discover that fully a third of the books contained my autograph and most of those had an “autographed copy” sticker on the front cover.
These copies were left behind after in-store events at major chains who had no trouble returning them to a big six publisher.
Is the takeaway to sign and sticker as many books as possible? While this is good insider information, I can only carry in so much!
http://www.amazon.com/Sometimes-They-Dark-Corners-ebook/dp/B005IS5AEU/ref=sr_1_6?ie=UTF8&qid=1323973336&sr=8-6
Hi Chuck! Great advice especially the part about offering an instructional session. And thanks Rachelle for always having inspirational, interesting and educational posts and guest posts!!! xoxo ilana
Loved this post. Very informative. I’d love to hear more about how to get publicity on Radio and Television.
Thanks
I’ve been working on point 2 for quite awhile now. I think that getting and staying involved in bookish and even non-bookish happenings in my area is extremely important–even though I’m not published yet.
What about food?! People always seem to go for events with food bait.
Considering everything you just said was quite a surprise… you can tell how early I am on my writing adventure. *laughs*
The first surprise I got from marketing was realizing how much of promotion comes from authors and learned what is expected. It sounds very fun, but it was still a surprise when I firs started hearing how much authors do.
I have imagined when I eventually publish that I will have interviews with Matt Lauer and Oprah. Damn. Guess its not so easy!
Thanks for the insight.
Thanks for the information, very helpful. btw… I would just love it to find the book I was purchasing signed by the author.
I couldn’t get the Thunder Bay regional newspaper, the Chronicle Journal, to review my book “Dawn’s End” or show any interest in my launch. However, I drove an hour and a half to a small town in the region for a book reading. The local correspondent wrote a four column piece about my books and the event. This appeared in the Chronicle Journal where everyone in my own city finally saw it. She also did a short follow up the next week with photos and links. Sometimes you have to go through the back door.
Great advice. Both books look good, I’m not sure which I’d rather win! Thanks for the opportunity.
I am a late bloomer (meaning old woman) just getting started with my writing career. I am just starting to look for an agent and reading posts like yours helps guide me through what to expect in my quest for my second career. Thank you.
What great tips! I will for sure be referring back to this. Thanks!
Great post and thank you for the information.
Hi Chuck,
How To Survive a Garden Gnome Attack was the perfect gift for my DH
Also, thanks for sharing good writing-related advice. Love your posts!
I whole-heartedly agree with what you’ve written! My first book, a memoir written for a very niche market, was published in April of this year. I was pumped for a busy life of radio shows, television appearances, packed libraries and cafes for readings…ahhh…and very little of the sort occurred! While I did land several local radio interviews, that was pretty much it by way of radio/television media. The print and on-line media were much more supportive. None of it happened without some serious (would some call it harassment?) fortitude on my part to continue to follow up on press releases and kits I’d sent out. I’ve had several readings where no one showed up, several where one showed up, and a few where my friends and family showed up. It all counts. It is all humbling and important. My book is spread out in my city at various local stores as well as at our Chapters. It is available on-line as well.
Sales haven’t been through the roof. In fact, they probably haven’t even hit the window sill, but one cannot give up. I was published by a well-known Canadian press, but one without a PR staff. I am my own PR staff!
In the new year, I’m revamping my press kits and doing another wave of pushing to get my book out there more.
What I’ve learned most (and, believe me, I’m learning every day) is that getting your first book published is not the be all and end all of hard work in your writing life. In fact, it’s just the beginning of understanding and stroking the wide world of the ‘business’ of writing that sometimes (probably more often than not these days), we do the writing and we do the business. Even though our hearts want to only do the writing, our wallets need the business too!
Thanks for your blog!
How very useful. I’m adding this to my stockpile of useful tips for when I get published. (It’s getting big!)
Thanks,
Thanks for the advice!
Thanks for all the great info! Very helpful.
It’s great to know that even people in the industry and “in the know” have hits and misses.
Thanks for sharing your experience!
This is excellent advice. I don’t have a published book, but the thought of book signings terrifies me! I really like your advice to hold a short lecture on something people will care about. Thanks!
That’s unfortunate about the signed books. I like those best.
My favorite piece of advice was you never know who might be interested in your book. Good reason to keep your marketing broad and not hone in on just one market. Thanks for all the great info.
Wishing us all more hits than misses! =)
Or at least a few hits that make up for all the misses!!
Chuck, I learned so much about marketing after my novel came out too. You’ve listed some very good points. Book signing are a mix, but I see them as get to know the readers. And I sell books. I give a short talk on the history behind my historical novel and have given talks at museums, libraries and outdoor stores to name a few. I worked hard to get my novel into two important library systems in my area and into book clubs, all of which are expanding.
That was actually really honest and encouraging. I’m definitely going to use the instruction over reading tip. I think I’m also going to see about setting us discussions, because, although it’s a novel, it’s about the apostle Paul, who wrote more than his fair share of the controversial passages in the Bible.
Thanks, Chuck. BTW, love your tweets.
Great advice, Chuck. I would only add this: work hard, use as many channels as possible and don’t waste time or money on unproductive pursuits, like trying to get book reviews if you are a self published author. Thanks, Chuck.
What has surprised me most? Frankly, that some of my family and friends did not rush to support me or brag about me. Some, to whom I gave my book, did not find it important enough to read. I knew it was a cruel world out there and that an author must participate above and beyond in publicity; but, I thought at least my work cohorts and family would champion me.
Much cheered, however, by the loyal few who did. Also found this article helpful in publicity areas I had not thought of.
Thanks! I’m not published yet, but the more I know the more confident I feel. How to Survive a Garden Gnome Attack sounds like an interesting read.
Thank you for the wonderful advice and honest perspective. I am not to this point in my writing journey quite yet, but the compulsive planner in me is grateful for the opportunity to glance ahead and dream about the trials and errors of publicity.
Sadly, I think we writers are all hoping we can do one great publicity stunt, and the rest of the media outlets will come running. Apparently not.
It seems that the world of books is much like the world in general: Who you know can get you there, and what you know can keep you there. It’s most important to turn out high quality books, but using connections to get the world out is integral as well. Few of us will be “discovered.” Most will have to dig for those opportunities before we can use them.
Thanks so much for the insight! The title of your gnome book cracks me up, and I’m a faithful follower of your guide website.
It’s so good to read a first hand experience about publicity. Thanks for your input!
Chuck,
These are great tips! I posted this article on the Writing Platform Facebook page.
Great advice- Thanks! I hope to use this when I finish my book.
I have used Facebook many times to ‘get to know’ authors, and have read many of their books that I probably would’ve never heard of before.
Good luck to you and your books/services!
Jeannie
This was a great post! I learned some things I hadn’t thought of before, and am amazed once again at what it takes to promote our work. It’s a good reminder to be hard-working and persistent. Thanks!
Is it harder to land readings when you’re offering instruction prior to reading? For some reason the bookstores in my area seem to be more skittish about allowing workshops in their space than simple readings. Also, what kind of risks are bookstores taking on hosting your readings? I’ve had several of my favorite stores say they don’t host readings anymore despite my assurances of heavily publicizing event to ensure people come and buy books.
I write because I want to.
Then, dreadful doubt nibbles at me.
Will anybody read what I have written?
I need to be read.
Thanks for your timely advice. I know I’ll read this column more than once.
Harriet
I found the post to be very informative and helpful, and have enjoyed browsing the comments.
Uncharacteristically, I have nothing to add to today’s discussion, yet feel compelled to leave a comment just for the sake of entering the drawing.
So, there you have it…
Thanks for all the great publicity tips. Promoting my e-published book has been difficult, being a “shy” type, but so necessary. And what a great publicity idea for your books with the giveaway contest on this blog!
Good advice. Thank you.
Thanks for this post on publicity Chuck, I’ll keep my eye out for any Gnome attacks while I finish my novel.
Enter me please!! I’d love to win.
I’m a freebie whore…and I love the blog.
Thanks for the helpful tips. I’m trying to soak in as much post-pub guidance as possible, just in case that dream comes true.
I’d never heard the info about signed copies before, thanks for that
All of Chuck’s articles are easy to follow and helpful. Much appreciated!
Great post. I always wondered about Gnomes, some of them look kind of creepy. You’re right about the whole marketing thing, it is hit and miss, but I really enjoyed meeting readers, didn’t you? Have a Happy Holiday and thanks for sharing your experiences with us.
Thank you for sharing a tangible reality. Now that we know about these issues, they won’t seem nearly as daunting if/when they occur. All best on your writing.
That is great to know about bookstores not being able to return autographed copies.
I will be sure and put that into practice whenever I can!
Thanks for the insight.
For me, book publicity seems quite daunting. Not because I don’t like to be out there, but because I have certain physical limitations. Would online marketing/publicity be a viable possibility as well?
Your tip on leaving autographed copies has me smiling.
I have no preconceived notions about book promotion. I expect to do the lion’s share (if not all) of it.
I’ve found that the age-old “Picture is worth a thousand words” helps. My historical mystery, Seashells in the Desert, features 1895 Harvey Girl, Tessa Crane. At my signings and presentations, I wear a replica of a Harvey Girl Uniform from that era. At first I felt silly, but my audiences love it. Now, so do I!
Regarding #4, should you ask before you go in and sign all the copies? Part of me thinks it seems a little impolite, since I don’t own those copies or have permission, and I’d worry a little about repercussions like them refusing to sell my next book if somehow my first book flops and they lose money on signed stock, but I still have a deal for a second book.
Regarding #5, I love the idea of teaming up with other authors. At conventions and literary festivals, I’ll often go to a panel to see one author, only to discover one or two more I’d like to read as a result. I don’t see why this couldn’t happen at a signing as well!
Adding this to the arsenal of information for when I do finally get that book published!
I’ve probably done a bazillion signings and sadly signed books CAN be returned. They are less likely to be returned but publishers will take them back.In fact I’ve gone to stores and tried to sign a book that’a already been signed. Happens all the time.
Karin — That’s been my experience, too.
This was actually very informative. I think when I started writing I was still looking at publishing through romanticized eyes. Articles like these give me a very harsh wake up call that is greately appreciated. So I thank you sir.
Publicity is a pain! But I love the idea of combined book-signings (or instructional sessions or what have you). Thanks for the great tips!
Thanks for the tips. Unless the author is extremely well known in a particular sphere or a celebrity, it’s increasingly unlikely anyone will show up for book signings unless they personally know the author or are friends/family coming to show moral support.
Publicity and book signings are “insanely hit and miss,” huh? Here’s to more hits than misses for all of the writing community. If not to make money alone, but to promote literacy and the genuine love of a good book.
Happy reading, writing, and publishing!
Thanks for the publicity advice. I can’t wait to get to that point, Frankly. I’m struggling to learn the art of fiction right now, although I have written academically and technically for years and years.
I don’t know which would be worse- a rejection letter or a radio interview!
Great publicity tips! It’s nice have an insider’s persepective, especially if you’re clueless about marketing and publicity like me.
I thought I’d venture out of lurkdom at this chance to win a book. So far, it’s better than lottery odds.
Thanks so much for the advice! It’s so wonderful that people like you are willing to share their experiences.
I liked your ideas about booksignings – 1) Signed books can’t be returned and 2) Give some information away free, for example, a short talk about the craft of writing, instead of just hawking your books. I’ll be looking for an agent within the next 12 months, so I’d love a copy of your book!
Thanks, Chuck, as always, I really enjoy your advice and feel I can profit from it …if only I applied it! Yes, oh yes, procrastination is my biggest enemy!
You’re so right when you say that book promotion is a “hit and miss” venture! Just blogged about this: my new book is out and my marketing stinks! I’ve broken all the rules, my blog isn’t in a niche, (far from it, it looks like Swiss cheese full of holes), my copy writing ability only produces excruciatingly boring pitches…oh well, I’ll stop here.
But it’s good to know that even experts like you have problems at times and when they find success, it’s not always clear why – though of course, a good quality book, such as yours, is factor Number One in explaining success!
I can’t wait to ask my writers group for “autographed” stickers.
heh heh heh.
“How To Survive A Garden Gnome Attack” and the “Guide to Literary Agents” – Are these both fiction? (kidding) I used to smile as my wife bought a lottery ticket each week until I realized her chances of winning the lottery are greater than my chances of finding an agent – and she spends way less. lol
Thank you so much for this article – going to local radio stations to promote my new YA book FLYING TO THE LIGHT, was not something that crossed my mind for interviews. I will definitely start on that on Monday! Really love the articles, I find you on Twitter – thank you and keep them coming!
Thank you for the information! It’s good to know about publicity for books, I think, even though it makes the task seem more daunting than ever.
Some GREAT suggestions on this post, many thanks!
AFAIK, here in Australia at least, they CAN return signed copies – I know someone who found a signed copy of one of her books somewhere other than the original shop – but the good news is that the shop is more likely to agree to your signing copies if they have nothing to lose, and anything with “signed copy” on the cover will have a better chance of selling and of the bookseller putting it somewhere prominent.
Publicity is an exhausting task, and the publisher stops doing it for you after only a short time, because they have other books to promote, so it’s up to the writer.
Thanks for the tips! Hopefully someday I can use them.
I found your advice about coupling your book signing with an additional offer–a seminar on writing tips, an open conversation about the state of Westerns, especially intriguing.
Since you offer no thoughts on social media, I’m curious as to how you see Twitter, Facebook, etc. in relation to marketing. I’ve read one successful author’s advice and I’d say his main marketing efforts focus on those areas.
Oh my gosh, the gnome book looks hilarious.
This whole thing was like eating the first BLT of a hot August when the tomatoes have just ripened. The bread is of course, Rachelle’s willingness to share what she’s learned through her experiences. The basis for the sandwich, which fills us hungry authors. Tomatoes? The ideas, consolations, suggestions and information filled in by Chuck. The bacon? What we hope obviously to bring home after we’ve educated ourselves. And the lettuce? All these posts. I always read them, because they top the whole sandwich off with what they’ve learned and often what I’ve missed when we both read the same thing. Mayo, anyone?
This whole thing is like my first BLT on a hot August day. The bread, of course, is Rachelle’s blog, which satisfies authors’ hunger for more information. The tomatoes? Chuck’s wisdom, word pictures and information to make us think and do something about what he shared. The bacon? What we obviously want to bring home occasionally, or even regularly. And the lettuce? The comments from others who are traveling the same road as I am on my way to sharing my work with others.
Mayo, anyone?
What a little editing can do! I thought I’d lost this post, so the second one I did from memory right away. Not too bad for a repeat from a Christmas shopping worn out Grandma!
I love reading from agents and people that have published their book as it helps me to make some smart moves how I have to organize myself as I write a book. Life is always about trial & errors however to have people who have done it already & tell their stories is a godsend in that sense. I also like your other article about following the heart while thinking how it can be market. It is a happy medium, so to speak. Thanks, Silvia
P.S. I love how as I googled on another topic nothing to do with writing that I happen to stumbled into your blog. The article was how to follow your heart as that what I was researching on. Amazingly enough I was pleased to see you were abook agent w tips on writing books and how to publish them. I wasn’t even looking however as I look into following one heart that it lead me to one of my heart desires for 2012 on how to prepare as I get organized to write a book. Please I would love a copy of that 2012 literary book. It would be a godsend, literally.
Great tips. I’ve found social media like Facebook and Twitter to be my bread and butter. It’s absolutely necessary for new authors.
Great tips.
People need to realize that journalists also require lead time. I’ve had people ask me to help promote their book months after it’s already been published. While promoting a book after the pub date doesn’t exclude the author from generating coverage, it does make it harder – and it does take away one of your most powerful tools – the “new” in news.